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Record Nr. |
UNINA9910574061103321 |
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Titolo |
Advances in national brand and private label marketing : ninth International Conference, 2022 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, and Marco Ieva |
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Pubbl/distr/stampa |
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Cham, Switzerland : , : Springer, , [2022] |
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©2022 |
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ISBN |
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Descrizione fisica |
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1 online resource (206 pages) |
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Collana |
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Springer Proceedings in Business and Economics |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Organizational behavior |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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