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La disciplina del servicio : cómo desarrollar una nueva cultura orientada al cliente y enfocada en la persona / / Lucio Lescano Duncan
| La disciplina del servicio : cómo desarrollar una nueva cultura orientada al cliente y enfocada en la persona / / Lucio Lescano Duncan |
| Autore | Lescano Duncan Lucio |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2014 |
| Descrizione fisica | 1 online resource (279 páginas) : ilustraciones |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services - Management
Supply and demand Marketing Consumidor Servicio Oferta y demanda |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-762-358-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910671520203321 |
Lescano Duncan Lucio
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| Bogotá : , : Ediciones de la U, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dynamic customer strategy : today's CRM / / John F. Tanner, Jr
| Dynamic customer strategy : today's CRM / / John F. Tanner, Jr |
| Autore | Tanner John F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico | Customer relations - Management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
big data
customer relationship management customer strategy omnichannel marketing multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation |
| ISBN | 1-60649-697-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453416903321 |
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Tanner John F.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dynamic customer strategy : today's CRM / / John F. Tanner, Jr
| Dynamic customer strategy : today's CRM / / John F. Tanner, Jr |
| Autore | Tanner John F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations - Management
Relacions amb els clients - Direcció i administració |
| Soggetto non controllato |
big data
customer strategy omnichannel marketing multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation |
| ISBN | 1-60649-697-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790728703321 |
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Tanner John F.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dynamic customer strategy : today's CRM / / John F. Tanner, Jr
| Dynamic customer strategy : today's CRM / / John F. Tanner, Jr |
| Autore | Tanner John F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations - Management
Relacions amb els clients - Direcció i administració |
| Soggetto non controllato |
big data
customer strategy omnichannel marketing multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation |
| ISBN | 1-60649-697-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910822741803321 |
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Tanner John F.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dynamics 365 CE Essentials [[electronic resource] ] : Administering and Configuring Solutions / / by Sarah Critchley
| Dynamics 365 CE Essentials [[electronic resource] ] : Administering and Configuring Solutions / / by Sarah Critchley |
| Autore | Critchley Sarah |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2018 |
| Descrizione fisica | 1 online resource (622 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Microsoft software
Microsoft .NET Framework Application software Database management Microsoft and .NET Computer Applications Database Management |
| ISBN | 1-4842-3973-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910300361803321 |
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Critchley Sarah
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The SAGE Handbook of Service-Dominant Logic / edited by Stephen L. Vargo and Robert F. Lusch ; assistant editor Kaisa Koskela-Huotari
| The SAGE Handbook of Service-Dominant Logic / edited by Stephen L. Vargo and Robert F. Lusch ; assistant editor Kaisa Koskela-Huotari |
| Pubbl/distr/stampa | Los Angeles : SAGE Reference, 2019 |
| Descrizione fisica | XXXIX, 760 p. ; 24 cm |
| Disciplina | 658.812 |
| Soggetto topico |
Marketing
Vendite - Gestione |
| ISBN | 978-1-5264-0283-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996289950103316 |
| Los Angeles : SAGE Reference, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Effective Complaint Management [[electronic resource] ] : The Business Case for Customer Satisfaction / / by Bernd Stauss, Wolfgang Seidel
| Effective Complaint Management [[electronic resource] ] : The Business Case for Customer Satisfaction / / by Bernd Stauss, Wolfgang Seidel |
| Autore | Stauss Bernd |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (496 pages) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Customer relations—Management
Call centers Leadership Customer Relationship Management Call Center/Customer Service Business Strategy/Leadership |
| ISBN | 3-319-98705-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Complaint Management in a Customer-Oriented Firm -- Complaints -- The Behavior of Dissatisfied Customers -- Principles of Complaint Management -- Strategic Planning of Complaint Management -- Complaint Stimulation -- Complaint Acceptance -- Complaint Processing -- Complaint Reaction -- Complaint Evaluation -- Complaint-Management Controlling -- Complaint Reporting -- Utilization of Complaint Information -- Human Resource Aspects of Complaint Management -- Organizational Aspects of Complaint Management -- Technological Aspects of Complaint Management -- Social Media Complaints -- Implementing Active Complaint Management -- Quick Test Complaint Management. |
| Record Nr. | UNINA-9910337783803321 |
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Stauss Bernd
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Enhancing customer experience in the service industry : a global perspective / / edited by Levent Altinay and Surya Poudel
| Enhancing customer experience in the service industry : a global perspective / / edited by Levent Altinay and Surya Poudel |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer services - Management
Service industries - Customer services Service industries |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4438-8619-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910460532703321 |
| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Enhancing customer experience in the service industry : a global perspective / / edited by Levent Altinay and Surya Poudel
| Enhancing customer experience in the service industry : a global perspective / / edited by Levent Altinay and Surya Poudel |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer services - Management
Service industries - Customer services Service industries |
| ISBN | 1-4438-8619-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910797801603321 |
| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Enhancing customer experience in the service industry : a global perspective / / edited by Levent Altinay and Surya Poudel
| Enhancing customer experience in the service industry : a global perspective / / edited by Levent Altinay and Surya Poudel |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer services - Management
Service industries - Customer services Service industries |
| ISBN | 1-4438-8619-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910820061403321 |
| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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