Edizione	[1st ed. 2013.]
Pubbl/distr/stampa	Dordrecht : , : Springer Netherlands : , : Imprint : Springer, , 2013
Descrizione fisica	1 online resource (266 p.)
Disciplina	658.8 658.8342
Collana	Applying Quality of Life Research, Best Practices
Soggetto topico	Quality of life Marketing Quality of Life Research
ISBN	94-007-5878-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Contributors -- Reviewers -- Foreword: Joseph M. Sirgy -- PART I. THEORETICAL NOTE AND SUMMARIES -- Chapter 1. Quality of Life Marketing: An Introduction to the Topic; Helena Alves and José l. Vázquez -- Chapter 2. Case Content Summaries -- PART II. CASES -- Chapter 3. Case 1 - The Alliance for Appalachia (Case country: U.S.A.); Walter Wymer -- Chapter 4. Case 2 - Stakeholders' Reactions to an Upstream Intervention to improve Children's Diets (Case country: Australia); Simone Pettigrew and Melanie Pescud -- Chapter 5. Case 3 - Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece (Case country: Greece); Rodoula H. Tsiotsou and Eleni P. Mavragani -- Chapter 6. Case 4 - Communicating Town (Case country Slovakia); Anna Vaňová, Alica Božiková and Miroslav Foret -- Chapter 7. Case 5 - Get Your Life into Gear (Case country: Ireland); Sinead Duane and Christine Domegan -- Chapter 8. Case 6 - Development of a Marketing Strategy for German Minority Association in Croatia (Case country: Croatia); Mirna Leko Šimić and Renata Trischler -- Chapter 9. Case 7 - Place Marketing and Residents' Perceptions of Improvements on Quality of Life (Case country: Portugal); Helena Alves and José L. Vázquez.-Chapter 10. Case 8 - Relationship Marketing in the Local Authority (Case country: Slovak Republik); Katarína Petríková and Anna Vaňová -- Chapter 11. Case 9 - The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services (Case country: Spain); Juan Miguel Rey Pino -- Chapter 12. Case 10 - Hagar: From Darkness to Hope in Cambodia (Case country: Australia); Coralie Nancarrow, Rebecca Larsen, Sean Wriglew, Dave Webb -- Chapter 13. Case 11 - Organ Donation in Ireland: Can Social Marketing and Infrastructural Changes Improve Donation Rates (Case country: Ireland); Maurice Murphy -- Chapter 14. Case 12 - How a Municipality can serve the Elderly Public: The Case of the Ages Space (Case country: Portugal); Arminda de Paço -- Chapter 15. Case 13 - Preventing Diabetes-Related Amputations (Case country: Australia); Jessica Price -- Chapter 16. Case 14 - Qimaavik Women's Shelter (Case country: Canada); Anne Lavack -- Chapter 17. Case 15 - Improving Employees' Quality of Life (Case country: Spain); M. Isabel Sánchez-Hernández and M. Purificación García-Miguélez.
Record Nr.	UNINA-9910438343803321

Autore	Ottawa Marc
Pubbl/distr/stampa	München, Germany : , : Oldenbourg Wissenschaftsverlag, , 2014
Descrizione fisica	1 online resource (252 p.)
Disciplina	658.8
Soggetto topico	Marketing Strategic planning
Soggetto genere / forma	Electronic books.
ISBN	3-486-99054-3 3-486-85784-3
Classificazione	QP 611
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	ger
Nota di contenuto	Frontmatter -- Vorwort Marco Ottawa -- Vorwort Christian Rietz -- Danksagungen -- Inhaltsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Einführung in die betriebliche Marktforschung -- 2. Rahmenbedingungen betrieblicher Marktforschung -- 3. Marktforschung längs des Produktlebenszyklus -- 4. Ablauf einer prototypischen Marktforschungsstudie -- 5. Spezialfälle der betrieblichen Marktforschung -- 6. Ergebnispräsentation und -verwertung -- 7. Mehrwert betrieblicher Marktforschung -- 8. Aktuelle Trends und Ausblick -- Anhang 1. Methoden in der betrieblichen Marktforschung -- Anhang 2. Die Situation der Marktforschung in Deutschland, Österreich und der Schweiz -- Abkürzungsverzeichnis -- Literaturverzeichnis
Record Nr.	UNINA-9910459757403321

Autore	Kelly Lois <1955->
Pubbl/distr/stampa	New York, : AMACOM, c2007
Descrizione fisica	x, 228 p. : ill
Disciplina	658.8
Soggetto topico	Communication in marketing Marketing
Soggetto genere / forma	Electronic books.
ISBN	1-281-12852-X 9786611128524 0-8144-2990-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up : seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix : Checklists, templates, additional resources.
Record Nr.	UNINA-9910451640403321

Pubbl/distr/stampa	Milano : Il sole-24 ore libri, 1991
Descrizione fisica	236 p. ; 23 cm
Disciplina	658.8
Altri autori (Persone)	Pellicelli, Giorgio
Collana	Management e impresa
Soggetto topico	Marketing Distribuzione (Commercio)
ISBN	8871871049
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	ita
Record Nr.	UNISALENTO-991000314749707536

Autore	Parker Honey
Pubbl/distr/stampa	New York : , : Morgan James Publishing, , [2013]
Descrizione fisica	1 online resource (161 pages)
Disciplina	658.8
Soggetto topico	Marketing - Management
Soggetto genere / forma	Electronic books.
ISBN	1-61448-273-X
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910462775503321