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Branding distributivo : dalla marca di prodotto alla marca di categoria / a cura di Gianpiero Lugli
| Branding distributivo : dalla marca di prodotto alla marca di categoria / a cura di Gianpiero Lugli |
| Pubbl/distr/stampa | Milano, : EGEA, 2003 |
| Descrizione fisica | XVII, 267 p. ; 24 cm. |
| Disciplina | 658.8 |
| Collana | Biblioteca dell'economia d'azienda |
| Soggetto topico | Marchi di fabbrica e di commercio |
| ISBN | 8823850096 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISANNIO-UBO2265800 |
| Milano, : EGEA, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Sannio | ||
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Brands : the logos of the global economy / Celia Lury
| Brands : the logos of the global economy / Celia Lury |
| Autore | LURY, Celia |
| Pubbl/distr/stampa | London ; New York, : Routledge, 2004 |
| Descrizione fisica | VI, 198 p. ; 22 cm. |
| Disciplina | 658.8(Marketing) |
| Soggetto topico | MARKETING - Linguaggio |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNIOR-UON00308486 |
LURY, Celia
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| London ; New York, : Routledge, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. L'Orientale | ||
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Brands, consumers, symbols, & research [[electronic resource] ] : Sidney J. Levy on marketing / / Sidney J Levy ; compiled by Dennis W. Rook
| Brands, consumers, symbols, & research [[electronic resource] ] : Sidney J. Levy on marketing / / Sidney J Levy ; compiled by Dennis W. Rook |
| Autore | Levy Sidney J. <1921-> |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (xvii, 590 p.) : ill |
| Disciplina | 658.8 |
| Altri autori (Persone) | RookDennis W |
| Soggetto topico |
Marketing - United States
Advertising - United States Consumer behavior - United States |
| ISBN |
0-7619-1696-2
1-322-42024-6 1-4522-6459-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Dedication; Contents; Foreword; Introduction : Ideas of a Major Marketing Man; I. A LIFE IN THE MARKETPLACE; Chapter 1. Stalking the Amphisbaena (1996); Chapter 2. The Exemplary Research (1953); II. MARKETING; Chapter 3. Broadening the Concept of Marketing (1969); Chapter 4. Cigarette Smoking and the Public Interest (1963); Chapter 5. What Kind of Corporate Objectives ? (1966); Chapter 6. Beyond Marketing : The Furthering Concept (1969); Chapter 7. Demarketing, Yes, Demarketing (1971); Chapter 8. Marketing and Aesthetics (1974)
Chapter 9. Marcology 101, or the Domain of Marketing (1976)Chapter 10. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order (1979); Chapter 11. The Heart of Quality Service (1989); Chapter 12. Absolute Ethics, Relatively Speaking (1993); III. PRODUCTS AND BRANDS; Chapter 13. The Product and the Brand (1955); Chapter 14. Brands, Trademarks, and the Law (1981); Chapter 15. The Two Tiers of Marketing (1990); Chapter 16. Marketing Stages in Developing Nations (1991); Chapter 17. Defending the Dowager: Communication Strategie s for Declining Main Brands (1993) IV. THE SYMBOLIC NATURE OF MARKETINGChapter 18. Symbols for Sale (1959); Chapter 19. Symbols of Substance, Source, and Sorcery (1960); Chapter 20. Symbolism and Life Style (1963); Chapter 21. The Public Image of Government Agencies (1963); Chapter 22. Imagery and Symbolism (1973); Chapter 23. Myth and Meaning in Marketing (1974); Chapter 24. Symbols, Selves, and Others (1981); Chapter 25. Meanings in Advertising Stimuli (1986); Chapter 26. Semiotician Ordinaire (1987); V CONSUMER ANALYSES AND OBSERVATIONS; Chapter 27. Constructing Consumer Behavior: A Grand Template (1991) Chapter 28. The Cake Eaters (1957)Chapter 29. Looking at the Ladies, Lately (1960); Chapter 30. Phases in Changing Interpersonal Relations (1962); Chapter 31. Social Class and Consumer Behavior (1966); Chapter 32. Psychosocial Reactions to the Abundant Society (1967); Chapter 33. The Discretionary Society (1970); Chapter 34. Emotional Reactions to the Cutting of Trees (1973); Chapter 35. Consumer Behavior in the United States (1977); Chapter 36. Arts Consumers and Aesthetic Attributes (1980); Chapter 37. Social Division and Aesthetic Specialization: The Middle Class and Musical Events (1980) Chapter 38. Psychosocial Themes in Consumer Grooming Rituals (1983)Chapter 39. Synchrony and Diachrony in Product Perceptions (1983); Chapter 40. Consumer Behavior in the United States:The Avid Consumer (1987); Chapter 41. Effect of Recent Economic Experienceson Consumer Dreams, Goals, and Behavior in the United States (1987); Chapter 42. Giving Voice to the Gift: The Use of Projective Techniques to Recover Lost Meanings (1993); Chapter 43. Cultural Harmonies and Variations (1993); VI. QUALITATIVE METHODS OF MARKETING STUDY; Chapter 44. Qualitative Research (1994) Chapter 45. Motivation Research (1987) |
| Record Nr. | UNINA-9910791721603321 |
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Levy Sidney J. <1921->
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| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brands, consumers, symbols, & research [[electronic resource] ] : Sidney J. Levy on marketing / / Sidney J Levy ; compiled by Dennis W. Rook
| Brands, consumers, symbols, & research [[electronic resource] ] : Sidney J. Levy on marketing / / Sidney J Levy ; compiled by Dennis W. Rook |
| Autore | Levy Sidney J. <1921-> |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (xvii, 590 p.) : ill |
| Disciplina | 658.8 |
| Altri autori (Persone) | RookDennis W |
| Soggetto topico |
Marketing - United States
Advertising - United States Consumer behavior - United States |
| ISBN |
0-7619-1696-2
1-322-42024-6 1-4522-6459-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Dedication; Contents; Foreword; Introduction : Ideas of a Major Marketing Man; I. A LIFE IN THE MARKETPLACE; Chapter 1. Stalking the Amphisbaena (1996); Chapter 2. The Exemplary Research (1953); II. MARKETING; Chapter 3. Broadening the Concept of Marketing (1969); Chapter 4. Cigarette Smoking and the Public Interest (1963); Chapter 5. What Kind of Corporate Objectives ? (1966); Chapter 6. Beyond Marketing : The Furthering Concept (1969); Chapter 7. Demarketing, Yes, Demarketing (1971); Chapter 8. Marketing and Aesthetics (1974)
Chapter 9. Marcology 101, or the Domain of Marketing (1976)Chapter 10. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order (1979); Chapter 11. The Heart of Quality Service (1989); Chapter 12. Absolute Ethics, Relatively Speaking (1993); III. PRODUCTS AND BRANDS; Chapter 13. The Product and the Brand (1955); Chapter 14. Brands, Trademarks, and the Law (1981); Chapter 15. The Two Tiers of Marketing (1990); Chapter 16. Marketing Stages in Developing Nations (1991); Chapter 17. Defending the Dowager: Communication Strategie s for Declining Main Brands (1993) IV. THE SYMBOLIC NATURE OF MARKETINGChapter 18. Symbols for Sale (1959); Chapter 19. Symbols of Substance, Source, and Sorcery (1960); Chapter 20. Symbolism and Life Style (1963); Chapter 21. The Public Image of Government Agencies (1963); Chapter 22. Imagery and Symbolism (1973); Chapter 23. Myth and Meaning in Marketing (1974); Chapter 24. Symbols, Selves, and Others (1981); Chapter 25. Meanings in Advertising Stimuli (1986); Chapter 26. Semiotician Ordinaire (1987); V CONSUMER ANALYSES AND OBSERVATIONS; Chapter 27. Constructing Consumer Behavior: A Grand Template (1991) Chapter 28. The Cake Eaters (1957)Chapter 29. Looking at the Ladies, Lately (1960); Chapter 30. Phases in Changing Interpersonal Relations (1962); Chapter 31. Social Class and Consumer Behavior (1966); Chapter 32. Psychosocial Reactions to the Abundant Society (1967); Chapter 33. The Discretionary Society (1970); Chapter 34. Emotional Reactions to the Cutting of Trees (1973); Chapter 35. Consumer Behavior in the United States (1977); Chapter 36. Arts Consumers and Aesthetic Attributes (1980); Chapter 37. Social Division and Aesthetic Specialization: The Middle Class and Musical Events (1980) Chapter 38. Psychosocial Themes in Consumer Grooming Rituals (1983)Chapter 39. Synchrony and Diachrony in Product Perceptions (1983); Chapter 40. Consumer Behavior in the United States:The Avid Consumer (1987); Chapter 41. Effect of Recent Economic Experienceson Consumer Dreams, Goals, and Behavior in the United States (1987); Chapter 42. Giving Voice to the Gift: The Use of Projective Techniques to Recover Lost Meanings (1993); Chapter 43. Cultural Harmonies and Variations (1993); VI. QUALITATIVE METHODS OF MARKETING STUDY; Chapter 44. Qualitative Research (1994) Chapter 45. Motivation Research (1987) |
| Record Nr. | UNINA-9910808815903321 |
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Levy Sidney J. <1921->
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| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bridging and transcending co-creation and engagement / / guest editors, Jodie Conduit and Tom Chen
| Bridging and transcending co-creation and engagement / / guest editors, Jodie Conduit and Tom Chen |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (922 pages) : illustrations (some color), tables |
| Disciplina | 658.8 |
| Collana | Journal of Service Theory and Practice |
| Soggetto topico | Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78743-372-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511633103321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bridging and transcending co-creation and engagement / / guest editors, Jodie Conduit and Tom Chen
| Bridging and transcending co-creation and engagement / / guest editors, Jodie Conduit and Tom Chen |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (922 pages) : illustrations (some color), tables |
| Disciplina | 658.8 |
| Collana | Journal of Service Theory and Practice |
| Soggetto topico | Marketing |
| ISBN | 1-78743-372-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794721503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bridging and transcending co-creation and engagement / / guest editors, Jodie Conduit and Tom Chen
| Bridging and transcending co-creation and engagement / / guest editors, Jodie Conduit and Tom Chen |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (922 pages) : illustrations (some color), tables |
| Disciplina | 658.8 |
| Collana | Journal of Service Theory and Practice |
| Soggetto topico | Marketing |
| ISBN | 1-78743-372-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910807770403321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brilliant marketing : become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget / / Richard Hall
| Brilliant marketing : become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget / / Richard Hall |
| Autore | Hall Richard <1944-> |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2016] |
| Descrizione fisica | 1 online resource (1 volume) |
| Disciplina | 658.8 |
| Collana | Brilliant |
| Soggetto topico | Marketing |
| ISBN |
1-292-13904-8
1-292-13905-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910154940403321 |
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Hall Richard <1944->
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| Harlow, England : , : Pearson, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brilliant marketing / / Richard Hall
| Brilliant marketing / / Richard Hall |
| Autore | Hall Richard |
| Edizione | [Revised, second edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson Education, , 2014 |
| Descrizione fisica | 1 online resource (336 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Success in business Success - Psychological aspects |
| ISBN | 1-292-08448-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Title Page -- Copyright -- Contents -- Author's acknowledgements -- Publisher's acknowledgements -- Preface -- Part 1 Putting marketing into context -- Chapter 1 Marketing brilliance starts with a sense of smell -- Chapter 2 Have you got what makes a marketing star? -- Chapter 3 The marketing battleground - past, present and future -- Chapter 4 All about brands -- Chapter 5 All about customers, consumers and how they behave -- Part 2 Ladies and gentlemen: choose your weapons and start marketing -- Chapter 6 Madmen and the art of persuasion -- Chapter 7 PR - champagne, tequila and spin -- Chapter 8 The 'new age' of digital marketing -- Chapter 9 Social networking - is this the future of marketing? -- Chapter 10 Sponsorship - getting your name up in lights -- Chapter 11 Designing a product into a brand star -- Chapter 12 Direct marketing - a world of data and innovation -- Chapter 13 Customer relations marketing - it's people who make a difference -- Chapter 14 Marketing the noisy, sensual and surreptitious way -- Chapter 15 Selling - turning marketing into action -- Chapter 16 Creating an integrated marketing plan -- Part 3 How to create and execute a great marketing plan -- Chapter 17 Achieving momentum - the art of marketing -- Chapter 18 Key steps in creating a plan - the science of marketing -- Chapter 19 The ten brilliant ways of managing people and your campaigns -- Part 4 The real world, strategy and creativity -- Chapter 20 That dreaded budget cut -- Chapter 21 The creative accelerator -- Chapter 22 Market research in this real world -- Part 5 Marketing in small businesses or doing it for yourself -- Chapter 23 Watching people is what great marketing needs -- Chapter 24 Small-business marketing checklist -- Part 6 A summary of the marketing rules -- Chapter 25 The Marketing Commandments -- Index. |
| Record Nr. | UNINA-9910154782403321 |
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Hall Richard
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| Harlow, England : , : Pearson Education, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector / / guest editors, Mariarosaria Simeone, Willaim Bruce Traill and Carlo Russo
| British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector / / guest editors, Mariarosaria Simeone, Willaim Bruce Traill and Carlo Russo |
| Pubbl/distr/stampa | Bradford, West Yorkshire, [England] : , : Emerald Publishing, , 2017 |
| Descrizione fisica | 1 online resource (285 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78743-522-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511324403321 |
| Bradford, West Yorkshire, [England] : , : Emerald Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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