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British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector / / guest editors, Mariarosaria Simeone, William Bruce Traill and Carlo Russo
| British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector / / guest editors, Mariarosaria Simeone, William Bruce Traill and Carlo Russo |
| Pubbl/distr/stampa | Bradford, West Yorkshire, [England] : , : Emerald Publishing, , 2017 |
| Descrizione fisica | 1 online resource (285 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN | 1-78743-522-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795082103321 |
| Bradford, West Yorkshire, [England] : , : Emerald Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector / / guest editors, Mariarosaria Simeone, William Bruce Traill and Carlo Russo
| British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector / / guest editors, Mariarosaria Simeone, William Bruce Traill and Carlo Russo |
| Pubbl/distr/stampa | Bradford, West Yorkshire, [England] : , : Emerald Publishing, , 2017 |
| Descrizione fisica | 1 online resource (285 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN | 1-78743-522-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910814920803321 |
| Bradford, West Yorkshire, [England] : , : Emerald Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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British management thought : a critical analysis / John Child
| British management thought : a critical analysis / John Child |
| Autore | CHILD, John |
| Pubbl/distr/stampa | London : Allen & Unwin, 1969 |
| Descrizione fisica | 272 p. ; 23 cm |
| Disciplina | 658.8 |
| Collana | Studies in management |
| Soggetto topico | Imprese - gestione - Gran Bretagna |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990002788140203316 |
CHILD, John
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| London : Allen & Unwin, 1969 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific / / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors
| Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific / / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Singapore : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (XXII, 293 p. 59 illus., 52 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Social marketing - Pacific Area
Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-15-8517-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Winds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia -- Cultural Differences in Students’ Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam -- It Takes A Village: Co-creation and Co-design for Social Media Health Promotion -- Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation -- Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot -- The Development of Environmentally and Socially Responsible Luxury Fashion Brands and Consumers in the International Luxury Market -- Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme -- Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative -- ‘Make It Count’ 2018 -- Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years -- Broadening Cultural Horizon in Social Marketing:(Male engagement through increased awareness for men’s counselling) – A Case Study of Pulih Foundation -- Red Flag Gambling Behaviours: A Public Health Campaign. |
| Record Nr. | UNINA-9910483115103321 |
| Singapore : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bueno, Bonito y Carito : Cómo diferenciarse para dejar de competir por precio / / David Gómez
| Bueno, Bonito y Carito : Cómo diferenciarse para dejar de competir por precio / / David Gómez |
| Autore | Gomez David |
| Pubbl/distr/stampa | [Bogotá, Colorado] : , : Primera edición, , 2016 |
| Descrizione fisica | 1 online resource (234 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN | 87-93429-63-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910157697503321 |
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Gomez David
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| [Bogotá, Colorado] : , : Primera edición, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building a brand [[electronic resource] ] : an Emerald guide
| Building a brand [[electronic resource] ] : an Emerald guide |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 86 p |
| Disciplina | 658.8 |
| Soggetto topico |
Advertising
Marketing |
| ISBN |
1-280-70620-1
9786610706204 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Bringing the corporation into corporate branding -- Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model -- IBM's Think strategy - melding strategy and branding -- Online branding: the case of McDonald's -- Positioning and branding your organisation -- Silence of the brands. |
| Record Nr. | UNINA-9910825638403321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building a winning sales force [[electronic resource] ] : powerful strategies for driving high performance / / Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
| Building a winning sales force [[electronic resource] ] : powerful strategies for driving high performance / / Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer |
| Autore | Zoltners Andris A |
| Pubbl/distr/stampa | New York, : AMACOM, c2009 |
| Descrizione fisica | 1 online resource (497 p.) |
| Disciplina |
658.8
658.8/102 658.8102 |
| Altri autori (Persone) |
LorimerSally E
SinhaPrabhakant |
| Soggetto topico |
Sales management
Sales personnel |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-03263-1
9786612032639 0-8144-1042-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; PART 1 A Blueprint for Sales Force Excellence; PART 2 Improving the Top Sales Effectiveness Drivers; PART 3 Addressing Common and Challenging Sales Management Issues; Index |
| Record Nr. | UNINA-9910454268703321 |
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Zoltners Andris A
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| New York, : AMACOM, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building a winning sales force [[electronic resource] ] : powerful strategies for driving high performance / / Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
| Building a winning sales force [[electronic resource] ] : powerful strategies for driving high performance / / Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer |
| Autore | Zoltners Andris A |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2009 |
| Descrizione fisica | 1 online resource (497 p.) |
| Disciplina |
658.8
658.8/102 658.8102 |
| Altri autori (Persone) |
LorimerSally E
SinhaPrabhakant |
| Soggetto topico |
Sales management
Sales personnel |
| ISBN |
1-282-03263-1
9786612032639 0-8144-1042-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; PART 1 A Blueprint for Sales Force Excellence; PART 2 Improving the Top Sales Effectiveness Drivers; PART 3 Addressing Common and Challenging Sales Management Issues; Index |
| Record Nr. | UNINA-9910650880903321 |
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Zoltners Andris A
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| New York, : AMACOM, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building an import/export business [[electronic resource] /] / Kenneth D. Weiss
| Building an import/export business [[electronic resource] /] / Kenneth D. Weiss |
| Autore | Weiss Kenneth D (Kenneth Duane), <1940-> |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : J. Wiley & Sons, 2008 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Trading companies
Export marketing International trade |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-04499-1
1-281-13478-3 9786611134785 0-470-18577-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Building an Import/Export Business, Fourth Edition; Contents; Acknowledgments; Introduction; Chapter 1: Your Big Idea: Is It Any Good?; Chapter 2: Is This Business for You?; Chapter 3: Setting Up Your Business; Chapter 4: Beginning with a Buyer; Chapter 5: Choosing Products and Suppliers; Chapter 6: Marketing in the United States and Abroad; Chapter 7: Money Matters; Chapter 8: Packing, Shipping, and Insurance; Chapter 9: Oh, Those Lovely Documents; Chapter 10: The Regulation of Foreign Trade; Chapter 11: NAFTA, GATT, and Other Trade Pacts; Epilogue; Appendix A: Sample Market Study Outline
Appendix B: Guidelines for Business PlanningAppendix C: Possible Sources of Financing for Your Business; Appendix D: Sample Supply Agreements; Appendix E: U.S. Export Assistance Centers; Appendix F: Avoiding Import/Export Scams; Appendix G: Letters from Store Owners; Index |
| Record Nr. | UNINA-9910458302803321 |
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Weiss Kenneth D (Kenneth Duane), <1940->
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| Hoboken, NJ, : J. Wiley & Sons, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building an import/export business [[electronic resource] /] / Kenneth D. Weiss
| Building an import/export business [[electronic resource] /] / Kenneth D. Weiss |
| Autore | Weiss Kenneth D (Kenneth Duane), <1940-> |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : J. Wiley & Sons, 2008 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Trading companies
Export marketing International trade |
| ISBN |
1-118-04499-1
1-281-13478-3 9786611134785 0-470-18577-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Building an Import/Export Business, Fourth Edition; Contents; Acknowledgments; Introduction; Chapter 1: Your Big Idea: Is It Any Good?; Chapter 2: Is This Business for You?; Chapter 3: Setting Up Your Business; Chapter 4: Beginning with a Buyer; Chapter 5: Choosing Products and Suppliers; Chapter 6: Marketing in the United States and Abroad; Chapter 7: Money Matters; Chapter 8: Packing, Shipping, and Insurance; Chapter 9: Oh, Those Lovely Documents; Chapter 10: The Regulation of Foreign Trade; Chapter 11: NAFTA, GATT, and Other Trade Pacts; Epilogue; Appendix A: Sample Market Study Outline
Appendix B: Guidelines for Business PlanningAppendix C: Possible Sources of Financing for Your Business; Appendix D: Sample Supply Agreements; Appendix E: U.S. Export Assistance Centers; Appendix F: Avoiding Import/Export Scams; Appendix G: Letters from Store Owners; Index |
| Record Nr. | UNINA-9910784857403321 |
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Weiss Kenneth D (Kenneth Duane), <1940->
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| Hoboken, NJ, : J. Wiley & Sons, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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