Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Bayesian statistics and marketing [[electronic resource] /] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch
| Bayesian statistics and marketing [[electronic resource] /] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch |
| Autore | Rossi Peter E (Peter Eric), <1955-> |
| Edizione | [Reprinted with corrections.] |
| Pubbl/distr/stampa | Chichester, England, : J. Wiley, 2006, c2005 |
| Descrizione fisica | 1 online resource (372 p.) |
| Disciplina |
658.8
658.83015118 |
| Altri autori (Persone) |
AllenbyGreg M <1956-> (Greg Martin)
McCullochRobert E (Robert Edward) |
| Collana | Wiley series in probability and statistics |
| Soggetto topico |
Bayesian statistical decision theory
Marketing research - Mathematical models Marketing - Mathematical models |
| ISBN |
1-280-59232-X
9786613622150 0-470-86369-2 0-470-86368-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Bayesian Statistics and Marketing; Contents; 1 Introduction; 1.1 A Basic Paradigm for Marketing Problems; 1.2 A Simple Example; 1.3 Benefits and Costs of the Bayesian Approach; 1.4 An Overview of Methodological Material and Case Studies; 1.5 Computing and This Book; Acknowledgements; 2 Bayesian Essentials; 2.0 Essential Concepts from Distribution Theory; 2.1 The Goal of Inference and Bayes' Theorem; 2.2 Conditioning and the Likelihood Principle; 2.3 Prediction and Bayes; 2.4 Summarizing the Posterior; 2.5 Decision Theory, Risk, and the Sampling Properties of Bayes Estimators
2.6 Identification and Bayesian Inference 2.7 Conjugacy, Sufficiency, and Exponential Families; 2.8 Regression and Multivariate Analysis Examples; 2.9 Integration and Asymptotic Methods; 2.10 Importance Sampling; 2.11 Simulation Primer for Bayesian Problems; 2.12 Simulation from the Posterior of the Multivariate Regression Model; 3 Markov Chain Monte Carlo Methods; 3.1 Markov Chain Monte Carlo Methods; 3.2 A Simple Example: Bivariate Normal Gibbs Sampler; 3.3 Some Markov Chain Theory; 3.4 Gibbs Sampler; 3.5 Gibbs Sampler for the Seemingly Unrelated Regression Model 3.6 Conditional Distributions and Directed Graphs 3.7 Hierarchical Linear Models; 3.8 Data Augmentation and a Probit Example; 3.9 Mixtures of Normals; 3.10 Metropolis Algorithms; 3.11 Metropolis Algorithms Illustrated with the Multinomial Logit Model; 3.12 Hybrid Markov Chain Monte Carlo Methods; 3.13 Diagnostics; 4 Unit-Level Models and Discrete Demand; 4.1 Latent Variable Models; 4.2 Multinomial Probit Model; 4.3 Multivariate Probit Model; 4.4 Demand Theory and Models Involving Discrete Choice; 5 Hierarchical Models for Heterogeneous Units; 5.1 Heterogeneity and Priors 5.2 Hierarchical Models 5.3 Inference for Hierarchical Models; 5.4 A Hierarchical Multinomial Logit Example; 5.5 Using Mixtures of Normals; 5.6 Further Elaborations of the Normal Model of Heterogeneity; 5.7 Diagnostic Checks of the First-Stage Prior; 5.8 Findings and Influence on Marketing Practice; 6 Model Choice and Decision Theory; 6.1 Model Selection; 6.2 Bayes Factors in the Conjugate Setting; 6.3 Asymptotic Methods for Computing Bayes Factors; 6.4 Computing Bayes Factors Using Importance Sampling; 6.5 Bayes Factors Using MCMC Draws; 6.6 Bridge Sampling Methods 6.7 Posterior Model Probabilities with Unidentified Parameters 6.8 Chib's Method; 6.9 An Example of Bayes Factor Computation: Diagonal Multinomial Probit Models; 6.10 Marketing Decisions and Bayesian Decision Theory; 6.11 An Example of Bayesian Decision Theory: Valuing Household Purchase Information; 7 Simultaneity; 7.1 A Bayesian Approach to Instrumental Variables; 7.2 Structural Models and Endogeneity/Simultaneity; 7.3 Nonrandom Marketing Mix Variables; Case Study 1: A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts; Background; Model; Data; Results Discussion |
| Record Nr. | UNINA-9910825632103321 |
Rossi Peter E (Peter Eric), <1955->
|
||
| Chichester, England, : J. Wiley, 2006, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck
| Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minuten.de, , [2018] |
| Descrizione fisica | 1 online resource (22 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8080-0857-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910466805103321 |
|
Pichère Pierre
|
||
| [Place of publication not identified] : , : 50Minuten.de, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck
| Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minuten.de, , [2018] |
| Descrizione fisica | 1 online resource (22 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN | 2-8080-0857-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910796846503321 |
|
Pichère Pierre
|
||
| [Place of publication not identified] : , : 50Minuten.de, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck
| Die Bedürfnispyramide : Menschliche Bedürfnisse verstehen und einordnen / / Verfasst von Pierre Pichére ; In Zusammenarbeit mit Anne-Christine Cadiat ; Übersetzt von Mareike Lobeck |
| Autore | Pichère Pierre |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minuten.de, , [2018] |
| Descrizione fisica | 1 online resource (22 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN | 2-8080-0857-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910812049403321 |
|
Pichère Pierre
|
||
| [Place of publication not identified] : , : 50Minuten.de, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk
| Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk |
| Pubbl/distr/stampa | New York : John Wiley & Sons, c1978 |
| Descrizione fisica | V, 273 p. ; 24 cm |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN | 047107179X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990002761480203316 |
| New York : John Wiley & Sons, c1978 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler
| Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler |
| Autore | Benioff Marc R. <1964-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (307 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | AdlerCarlye |
| Soggetto topico |
Customer relations - Management
Sales management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-30338-4
9786612303388 0-470-53590-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love
Part 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; Index |
| Record Nr. | UNINA-9910455425003321 |
|
Benioff Marc R. <1964->
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler
| Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler |
| Autore | Benioff Marc R. <1964-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (307 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | AdlerCarlye |
| Soggetto topico |
Customer relations - Management
Sales management |
| ISBN |
0-470-53592-X
1-282-30338-4 9786612303388 0-470-53590-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love
Part 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; Index |
| Record Nr. | UNINA-9910778487003321 |
|
Benioff Marc R. <1964->
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler
| Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler |
| Autore | Benioff Marc R. <1964-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (307 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | AdlerCarlye |
| Soggetto topico |
Customer relations - Management
Sales management |
| ISBN |
0-470-53592-X
1-282-30338-4 9786612303388 0-470-53590-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love
Part 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; Index |
| Record Nr. | UNINA-9910820525103321 |
|
Benioff Marc R. <1964->
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beiträge zur Dienstleistungsforschung 2016 [[electronic resource] /] / herausgegeben von Marion Büttgen
| Beiträge zur Dienstleistungsforschung 2016 [[electronic resource] /] / herausgegeben von Marion Büttgen |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (X, 212 S. 19 Abb.) |
| Disciplina | 658.8 |
| Collana | Fokus Dienstleistungsmarketing |
| Soggetto topico |
Marketing
Leadership Business Strategy/Leadership |
| ISBN | 3-658-16464-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Kaufreihenfolge und Lock-in im Dienstleistungsprozess -- Kundenintegration in Online Communities -- Wahrgenommener Integrationswert von Privatkundenlösungen -- Konfliktverhalten von Kunden -- Mitarbeiterführung und Mitarbeiterverhalten in Dienstleistungsunternehmen -- Nachhaltigkeit im Dienstleistungskontext -- Gesundheitsdienstleistungen. . |
| Record Nr. | UNINA-9910484178403321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Benvenuti nell'era della creatività : le banane e la fine del marketing / Mark Earls
| Benvenuti nell'era della creatività : le banane e la fine del marketing / Mark Earls |
| Autore | Earls, Mark |
| Pubbl/distr/stampa | Milano, : Il Sole 24 Ore, 2003 |
| Descrizione fisica | XVI, 350 p. : fig. ; 22 cm |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Creativita |
| ISBN | 8883634934 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNICAS-RML0287545 |
|
Earls, Mark
|
||
| Milano, : Il Sole 24 Ore, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
| ||
