A handbook of management techniques [[electronic resource] ] : a comprehensive guide to achieving managerial excellence and improved decision making / / Michael Armstrong
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| Autore: |
Armstrong Michael <1928->
|
| Titolo: |
A handbook of management techniques [[electronic resource] ] : a comprehensive guide to achieving managerial excellence and improved decision making / / Michael Armstrong
|
| Pubblicazione: | London, : Kogan Page, 2006 |
| Edizione: | 3, Revised |
| Descrizione fisica: | 1 online resource (657 p.) |
| Disciplina: | 658 |
| 658.4 | |
| Soggetto topico: | Business |
| Management | |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Contents; List of Figures; List of Tables; Preface to the RevisedThird Edition; 1 Introduction: Management Techniques; 2 Marketing Management: An Overview; 3 Product Life-cycle Analysis; 4 Pricing; 5 Positioning; 6 Segmentation; 7 Target Marketing; 8 Promotion; 9 Distribution; 10 Marketing Information Systems; 11 Buying Behaviour Analysis; 12 Marketing Research; 13 Desk Research; 14 Field Research; 15 Qualitative Research; 16 Sales Forecasting; 17 Marketing Planning; 18 Product Planning; 19 Sales Planning; 20 Web Marketing; 21 Relationship Marketing; 22 Database Marketing |
| 23 Marketing Control24 Sales Control; 25 Operations and Products; 26 Operations Strategy; 27 Using Operations to Gain a Competitive Advantage; 28 Product Design; 29 Product Planning; 30 Developing New Products; 31 Quality Management; 32 Total Quality Management; 33 Quality Control; 34 Forecasting; 35 Defining the Process; 36 Process Planning; 37 Automation in Manufacturing; 38 Automation in Services; 39 Facility Layout; 40 Measuring Performance; 41 Comparin | |
| Sommario/riassunto: | A useful companion for managers, as well as an ideal reference for business students, this is a guide to modern management techniques. This work includes 100 analytical methods used by managers to assist in decision-making and to improve efficiency and effectiveness. The techniques contained here cover various fields of modern management. |
| Titolo autorizzato: | A handbook of management techniques |
| ISBN: | 1-280-71040-3 |
| 9786610710409 | |
| 1-4294-1383-2 | |
| 0-7494-4960-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 996339137103316 |
| Lo trovi qui: | Univ. di Salerno |
| Opac: | Controlla la disponibilità qui |