02987nam 2200577Ia 450 99633913710331620170815114727.01-280-71040-397866107104091-4294-1383-20-7494-4960-8(CKB)1000000000350986(EBL)268900(OCoLC)298905945(SSID)ssj0000167807(PQKBManifestationID)12004248(PQKBTitleCode)TC0000167807(PQKBWorkID)10178821(PQKB)10754992(MiAaPQ)EBC268900(PPN)170249700(EXLCZ)99100000000035098620060525d2006 uy 0engur|n|---|||||txtccrA handbook of management techniques[electronic resource] a comprehensive guide to achieving managerial excellence and improved decision making /Michael Armstrong3, RevisedLondon Kogan Page20061 online resource (657 p.)Description based upon print version of record.0-7494-4766-4 Contents; List of Figures; List of Tables; Preface to the RevisedThird Edition; 1 Introduction: Management Techniques; 2 Marketing Management: An Overview; 3 Product Life-cycle Analysis; 4 Pricing; 5 Positioning; 6 Segmentation; 7 Target Marketing; 8 Promotion; 9 Distribution; 10 Marketing Information Systems; 11 Buying Behaviour Analysis; 12 Marketing Research; 13 Desk Research; 14 Field Research; 15 Qualitative Research; 16 Sales Forecasting; 17 Marketing Planning; 18 Product Planning; 19 Sales Planning; 20 Web Marketing; 21 Relationship Marketing; 22 Database Marketing23 Marketing Control24 Sales Control; 25 Operations and Products; 26 Operations Strategy; 27 Using Operations to Gain a Competitive Advantage; 28 Product Design; 29 Product Planning; 30 Developing New Products; 31 Quality Management; 32 Total Quality Management; 33 Quality Control; 34 Forecasting; 35 Defining the Process; 36 Process Planning; 37 Automation in Manufacturing; 38 Automation in Services; 39 Facility Layout; 40 Measuring Performance; 41 ComparinA useful companion for managers, as well as an ideal reference for business students, this is a guide to modern management techniques. This work includes 100 analytical methods used by managers to assist in decision-making and to improve efficiency and effectiveness. The techniques contained here cover various fields of modern management.BusinessManagementBusiness.Management.658658.4Armstrong Michael1928-115281MiAaPQMiAaPQMiAaPQBOOK996339137103316A handbook of management techniques2401985UNISA