LEADER 02987nam  2200577Ia 450 
001 996339137103316
005 20170815114727.0
010   $a1-280-71040-3
010   $a9786610710409
010   $a1-4294-1383-2
010   $a0-7494-4960-8
035   $a(CKB)1000000000350986
035   $a(EBL)268900
035   $a(OCoLC)298905945
035   $a(SSID)ssj0000167807
035   $a(PQKBManifestationID)12004248
035   $a(PQKBTitleCode)TC0000167807
035   $a(PQKBWorkID)10178821
035   $a(PQKB)10754992
035   $a(MiAaPQ)EBC268900
035   $a(PPN)170249700
035   $a(EXLCZ)991000000000350986
100   $a20060525d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 12$aA handbook of management techniques$b[electronic resource] $ea comprehensive guide to achieving managerial excellence and improved decision making /$fMichael Armstrong
205   $a3, Revised
210   $aLondon $cKogan Page$d2006
215   $a1 online resource (657 p.)
300   $aDescription based upon print version of record.
311   $a0-7494-4766-4 
327   $aContents; List of Figures; List of Tables; Preface to the RevisedThird Edition; 1 Introduction: Management Techniques; 2 Marketing Management: An Overview; 3 Product Life-cycle Analysis; 4 Pricing; 5 Positioning; 6 Segmentation; 7 Target Marketing; 8 Promotion; 9 Distribution; 10 Marketing Information Systems; 11 Buying Behaviour Analysis; 12 Marketing Research; 13 Desk Research; 14 Field Research; 15 Qualitative Research; 16 Sales Forecasting; 17 Marketing Planning; 18 Product Planning; 19 Sales Planning; 20 Web Marketing; 21 Relationship Marketing; 22 Database Marketing
327   $a23 Marketing Control24 Sales Control; 25 Operations and Products; 26 Operations Strategy; 27 Using Operations to Gain a Competitive Advantage; 28 Product Design; 29 Product Planning; 30 Developing New Products; 31 Quality Management; 32 Total Quality Management; 33 Quality Control; 34 Forecasting; 35 Defining the Process; 36 Process Planning; 37 Automation in Manufacturing; 38 Automation in Services; 39 Facility Layout; 40 Measuring Performance; 41 Comparin
330   $aA useful companion for managers, as well as an ideal reference for business students, this is a guide to modern management techniques. This work includes 100 analytical methods used by managers to assist in decision-making and to improve efficiency and effectiveness. The techniques contained here cover various fields of modern management.
606   $aBusiness
606   $aManagement
615  0$aBusiness.
615  0$aManagement.
676   $a658
676   $a658.4
700   $aArmstrong$b Michael$f1928-$0115281
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a996339137103316
996   $aA handbook of management techniques$92401985
997   $aUNISA