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[null,"1.","Record Nr.",null,"UNISA996339137103316"]
[null,null,"Autore",null,"Armstrong Michael <1928->"]
[null,null,"Titolo",null,"A handbook of management techniques [[electronic resource] ] : a comprehensive guide to achieving managerial excellence and improved decision making / / Michael Armstrong"]
[null,null,"Pubbl/distr/stampa",null,"London, : Kogan Page, 2006"]
[null,null,"ISBN",null,"1-280-71040-3"]
[{"$nulls":4},"9786610710409"]
[{"$nulls":4},"1-4294-1383-2"]
[{"$nulls":4},"0-7494-4960-8"]
[null,null,"Edizione",null,"[3, Revised]"]
[null,null,"Descrizione fisica",null,"1 online resource (657 p.)"]
[null,null,"Disciplina",null,"658"]
[{"$nulls":4},"658.4"]
[null,null,"Soggetti",null,"Business"]
[{"$nulls":4},"Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Contents; List of Figures; List of Tables; Preface to the RevisedThird Edition; 1 Introduction: Management Techniques; 2 Marketing Management: An Overview; 3 Product Life-cycle Analysis; 4 Pricing; 5 Positioning; 6 Segmentation; 7 Target Marketing; 8 Promotion; 9 Distribution; 10 Marketing Information Systems; 11 Buying Behaviour Analysis; 12 Marketing Research; 13 Desk Research; 14 Field Research; 15 Qualitative Research; 16 Sales Forecasting; 17 Marketing Planning; 18 Product Planning; 19 Sales Planning; 20 Web Marketing; 21 Relationship Marketing; 22 Database Marketing"]
[{"$nulls":4},"23 Marketing Control24 Sales Control; 25 Operations and Products; 26 Operations Strategy; 27 Using Operations to Gain a Competitive Advantage; 28 Product Design; 29 Product Planning; 30 Developing New Products; 31 Quality Management; 32 Total Quality Management; 33 Quality Control; 34 Forecasting; 35 Defining the Process; 36 Process Planning; 37 Automation in Manufacturing; 38 Automation in Services; 39 Facility Layout; 40 Measuring Performance; 41 Comparin"]
[null,null,null,"Sommario/riassunto","A useful companion for managers, as well as an ideal reference for business students, this is a guide to modern management techniques. This work includes 100 analytical methods used by managers to assist in decision-making and to improve efficiency and effectiveness. The "]
[{"$nulls":4},"techniques contained here cover various fields of modern management."]