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1. |
Record Nr. |
UNISA996339137103316 |
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Autore |
Armstrong Michael <1928-> |
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Titolo |
A handbook of management techniques [[electronic resource] ] : a comprehensive guide to achieving managerial excellence and improved decision making / / Michael Armstrong |
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Pubbl/distr/stampa |
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London, : Kogan Page, 2006 |
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ISBN |
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1-280-71040-3 |
9786610710409 |
1-4294-1383-2 |
0-7494-4960-8 |
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Edizione |
[3, Revised] |
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Descrizione fisica |
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1 online resource (657 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; List of Figures; List of Tables; Preface to the RevisedThird Edition; 1 Introduction: Management Techniques; 2 Marketing Management: An Overview; 3 Product Life-cycle Analysis; 4 Pricing; 5 Positioning; 6 Segmentation; 7 Target Marketing; 8 Promotion; 9 Distribution; 10 Marketing Information Systems; 11 Buying Behaviour Analysis; 12 Marketing Research; 13 Desk Research; 14 Field Research; 15 Qualitative Research; 16 Sales Forecasting; 17 Marketing Planning; 18 Product Planning; 19 Sales Planning; 20 Web Marketing; 21 Relationship Marketing; 22 Database Marketing |
23 Marketing Control24 Sales Control; 25 Operations and Products; 26 Operations Strategy; 27 Using Operations to Gain a Competitive Advantage; 28 Product Design; 29 Product Planning; 30 Developing New Products; 31 Quality Management; 32 Total Quality Management; 33 Quality Control; 34 Forecasting; 35 Defining the Process; 36 Process Planning; 37 Automation in Manufacturing; 38 Automation in Services; 39 Facility Layout; 40 Measuring Performance; 41 Comparin |
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Sommario/riassunto |
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A useful companion for managers, as well as an ideal reference for |
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business students, this is a guide to modern management techniques. This work includes 100 analytical methods used by managers to assist in decision-making and to improve efficiency and effectiveness. The techniques contained here cover various fields of modern management. |
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2. |
Record Nr. |
UNISALENTO991003429209707536 |
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Autore |
Fermi, Enrico |
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Titolo |
Termodinamica / Enrico Fermi |
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Pubbl/distr/stampa |
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Torino : P. Boringhieri, 1958 |
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Descrizione fisica |
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179 p. : ill., diagr. ; 21 cm |
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Collana |
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Testi della fisica contemporanea ; 2 |
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Classificazione |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Tit. orig.: Thermodynamics |
Includes index |
Raccolta delle lezioni tenute alla Columbia University di New York nel 1936 |
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