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Titolo: | Digital tools for academic branding and self-promotion / / Marga Cabrera and Nuria Lloret, editors |
Pubblicazione: | Hershey, Pennsylvania : , : IGI Global, , 2017 |
©2017 | |
Descrizione fisica: | PDFs (253 pages) : illustrations |
Disciplina: | 378.1/2 |
Soggetto topico: | College teachers - Professional relationships |
Digital communications | |
College teachers - Blogs | |
Branding (Marketing) | |
Reputation | |
Soggetto non controllato: | Bibliometric indicators |
Brand journalism | |
Geomarketing | |
Interpersonal communication | |
Micro-blogging | |
Netnography | |
Social media | |
Virtual communities | |
Persona (resp. second.): | CabreraMarga |
Lloret RomeroNuria <1966-> | |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol. |
Sommario/riassunto: | "This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher. |
Titolo autorizzato: | Digital tools for academic branding and self-promotion |
ISBN: | 9781522509189 |
9781522509172 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910149369003321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |