LEADER 03841nam 2200685 450 001 9910149369003321 005 20161111154617.0 010 $a9781522509189$belectronic 010 $z9781522509172$bprint 024 7 $a10.4018/978-1-5225-0917-2 035 $a(CKB)3710000000933732 035 $a(MiAaPQ)EBC4732544 035 $a(CaBNVSL)gtp00566530 035 $a(OCoLC)962445494 035 $a(IGIG)00153162 035 $a(EXLCZ)993710000000933732 100 $a20161109d2017 fy 0 101 0 $aeng 135 $aurbn||||m|||a 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aDigital tools for academic branding and self-promotion /$fMarga Cabrera and Nuria Lloret, editors 210 1$aHershey, Pennsylvania :$cIGI Global,$d2017. 210 4$dİ2017 215 $aPDFs (253 pages) $cillustrations 225 1 $aAdvances in educational marketing, administration, and leadership 311 $a1-5225-0917-8 320 $aIncludes bibliographical references and index. 327 $aNew tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Di?ez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, A?ngeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sa?nchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, Jose?-Antonio Ontalba-Ruipe?rez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gerso?n Beltra?n Lo?pez -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Rau?l Terol. 330 3 $a"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher. 410 0$aAdvances in educational marketing, administration, and leadership. 606 $aCollege teachers$xProfessional relationships 606 $aDigital communications 606 $aCollege teachers$xBlogs 606 $aBranding (Marketing) 606 $aReputation 610 $aBibliometric indicators 610 $aBrand journalism 610 $aGeomarketing 610 $aInterpersonal communication 610 $aMicro-blogging 610 $aNetnography 610 $aSocial media 610 $aVirtual communities 615 0$aCollege teachers$xProfessional relationships. 615 0$aDigital communications. 615 0$aCollege teachers$xBlogs. 615 0$aBranding (Marketing) 615 0$aReputation. 676 $a378.1/2 702 $aCabrera$b Marga 702 $aLloret Romero$b Nuria$f1966- 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910149369003321 996 $aDigital tools for academic branding and self-promotion$92821785 997 $aUNINA