03841nam 2200685 450 991014936900332120161111154617.09781522509189electronic9781522509172print10.4018/978-1-5225-0917-2(CKB)3710000000933732(MiAaPQ)EBC4732544(CaBNVSL)gtp00566530(OCoLC)962445494(IGIG)00153162(EXLCZ)99371000000093373220161109d2017 fy 0engurbn||||m|||ardacontentrdamediardacarrierDigital tools for academic branding and self-promotion /Marga Cabrera and Nuria Lloret, editorsHershey, Pennsylvania :IGI Global,2017.©2017PDFs (253 pages) illustrationsAdvances in educational marketing, administration, and leadership1-5225-0917-8 Includes bibliographical references and index.New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol."This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.Advances in educational marketing, administration, and leadership.College teachersProfessional relationshipsDigital communicationsCollege teachersBlogsBranding (Marketing)ReputationBibliometric indicatorsBrand journalismGeomarketingInterpersonal communicationMicro-bloggingNetnographySocial mediaVirtual communitiesCollege teachersProfessional relationships.Digital communications.College teachersBlogs.Branding (Marketing)Reputation.378.1/2Cabrera MargaLloret Romero Nuria1966-CaBNVSLCaBNVSLCaBNVSLBOOK9910149369003321Digital tools for academic branding and self-promotion2821785UNINA