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[null,"1.","Record Nr.",null,"UNINA9910149369003321"]
[null,null,"Titolo",null,"Digital tools for academic branding and self-promotion / / Marga Cabrera and Nuria Lloret, editors"]
[null,null,"Pubbl/distr/stampa",null,"Hershey, Pennsylvania : , : IGI Global, , 2017"]
[{"$nulls":4},"©2017"]
[null,null,"ISBN",null,"9781522509189"]
[{"$nulls":4},"9781522509172"]
[null,null,"Descrizione fisica",null,"PDFs (253 pages) : illustrations"]
[null,null,"Collana",null,"Advances in educational marketing, administration, and leadership"]
[null,null,"Disciplina",null,"378.1/2"]
[null,null,"Soggetti",null,"College teachers - Professional relationships"]
[{"$nulls":4},"Digital communications"]
[{"$nulls":4},"College teachers - Blogs"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Reputation"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[{"$nulls":3},"Livello bibliografico","Monografia"]
[{"$nulls":3},"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- "]
[{"$nulls":4},"Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol."]
[{"$nulls":3},"Sommario/riassunto","\"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques\"--Provided by publisher."]