Catching lightning in a bottle : how merrill lynch revolutionized the financial world / / Winthrop H. Smith ; cover design, C. Wallace
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| Autore: |
Smith Winthrop H.
|
| Titolo: |
Catching lightning in a bottle : how merrill lynch revolutionized the financial world / / Winthrop H. Smith ; cover design, C. Wallace
|
| Pubblicazione: | Hoboken, New Jersey : , : Wiley, , 2013 |
| ©2013 | |
| Descrizione fisica: | 1 online resource (612 p.) |
| Disciplina: | 332.620973092 |
| Soggetto topico: | Financial services industry - United States - History |
| Stockbrokers - United States - History | |
| Persona (resp. second.): | WallaceC |
| Note generali: | Includes index. |
| Nota di contenuto: | Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World; Copyright; Contents; Author''s Note; Prologue ; Part One; Chapter One: Little Doc (1885-1907); Chapter Two: The Odd Couple (1907-1915); Chapter Three: Mr.Smith Goes to Wall Street (1915-1929) ; Chapter Four: The Grocer (1929-1940); Part Two; Chapter Five: Wall Street to Main Street (1940-1942); Chapter Six: Investigate Before You Invest (1942-1957); Chapter Seven: Good-bye, Beane-Hello, Smith (1957-1970); Chapter Eight: Bullish on America (1970-1980); Chapter Nine: Mr.Integrity (1980-1985) |
| Chapter Ten: The Eternal Optimist (1985-1993)Chapter Eleven: Cementing the Principles (1993-1997); Part Three; Chapter Twelve: It Should Have Been a Solid Legacy (1997-2001); Chapter Thirteen: The Day My Father Wept (2001); Chapter Fourteen: The Death of Mother Merrill (2002-2007); Chapter Fifteen: Catching Lightning in a Bottle (2008); Epilogue; Founding Partners and CEOs (1914-2008); Index; End User License Agreement | |
| Sommario/riassunto: | The fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company''s substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients'' interests first, driving a business |
| Titolo autorizzato: | Catching lightning in a bottle |
| ISBN: | 1-118-96761-5 |
| 1-118-96764-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910828315503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |