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200 10$aCatching lightning in a bottle $ehow merrill lynch revolutionized the financial world /$fWinthrop H. Smith ; cover design, C. Wallace
210  1$aHoboken, New Jersey :$cWiley,$d2013.
210  4$dİ2013
215   $a1 online resource (612 p.)
300   $aIncludes index.
311   $a1-118-96760-7 
311   $a1-322-07840-8 
327   $aCatching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World; Copyright; Contents; Author''s Note; Prologue ; Part One; Chapter One: Little Doc (1885-1907); Chapter Two: The Odd Couple (1907-1915); Chapter Three: Mr.Smith Goes to Wall Street (1915-1929) ; Chapter Four: The Grocer (1929-1940); Part Two; Chapter Five: Wall Street to Main Street (1940-1942); Chapter Six: Investigate Before You Invest (1942-1957); Chapter Seven: Good-bye, Beane-Hello, Smith (1957-1970); Chapter Eight: Bullish on America (1970-1980); Chapter Nine: Mr.Integrity (1980-1985)
327   $aChapter Ten: The Eternal Optimist (1985-1993)Chapter Eleven: Cementing the Principles (1993-1997); Part Three; Chapter Twelve: It Should Have Been a Solid Legacy (1997-2001); Chapter Thirteen: The Day My Father Wept (2001); Chapter Fourteen: The Death of Mother Merrill (2002-2007); Chapter Fifteen: Catching Lightning in a Bottle (2008); Epilogue; Founding Partners and CEOs (1914-2008); Index; End User License Agreement
330   $aThe fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company''s substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients'' interests first, driving a business 
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