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[null,"1.","Record Nr.",null,"UNINA9910828315503321"]
[null,null,"Autore",null,"Smith Winthrop H."]
[null,null,"Titolo",null,"Catching lightning in a bottle : how merrill lynch revolutionized the financial world / / Winthrop H. Smith ; cover design, C. Wallace"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, New Jersey : , : Wiley, , 2013"]
[{"$nulls":4},"©2013"]
[null,null,"ISBN",null,"1-118-96761-5"]
[{"$nulls":4},"1-118-96764-X"]
[null,null,"Descrizione fisica",null,"1 online resource (612 p.)"]
[null,null,"Disciplina",null,"332.620973092"]
[null,null,"Soggetti",null,"Financial services industry - United States - History"]
[{"$nulls":4},"Stockbrokers - United States - History"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World; Copyright; Contents; Author''s Note; Prologue ; Part One; Chapter One: Little Doc (1885-1907); Chapter Two: The Odd Couple (1907-1915); Chapter Three: Mr.Smith Goes to Wall Street (1915-1929) ; Chapter Four: The Grocer (1929-1940); Part Two; Chapter Five: Wall Street to Main Street (1940-1942); Chapter Six: Investigate Before You Invest (1942-1957); Chapter Seven: Good-bye, Beane-Hello, Smith (1957-1970); Chapter Eight: Bullish on America (1970-1980); Chapter Nine: Mr.Integrity (1980-1985)"]
[{"$nulls":4},"Chapter Ten: The Eternal Optimist (1985-1993)Chapter Eleven: Cementing the Principles (1993-1997); Part Three; Chapter Twelve: It Should Have Been a Solid Legacy (1997-2001); Chapter Thirteen: The Day My Father Wept (2001); Chapter Fourteen: The Death of Mother Merrill (2002-2007); Chapter Fifteen: Catching Lightning in a Bottle (2008); Epilogue; Founding Partners and CEOs (1914-2008); Index; End User License Agreement"]
[null,null,null,"Sommario/riassunto","The fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company''s substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values "]
[{"$nulls":4},"allowed the company to gain the trust of small investors by putting the clients'' interests first, driving a business"]