03350nam 2200601 450 991082831550332120230803035824.01-118-96761-51-118-96764-X(CKB)3710000000225176(EBL)1771350(OCoLC)889674986(SSID)ssj0001407706(PQKBManifestationID)11811697(PQKBTitleCode)TC0001407706(PQKBWorkID)11411338(PQKB)10139306(MiAaPQ)EBC1771350(Au-PeEL)EBL1771350(CaPaEBR)ebr10915570(CaONFJC)MIL639091(OCoLC)891385833(EXLCZ)99371000000022517620140903h20132013 uy 0engur|n|---|||||txtccrCatching lightning in a bottle how merrill lynch revolutionized the financial world /Winthrop H. Smith ; cover design, C. WallaceHoboken, New Jersey :Wiley,2013.©20131 online resource (612 p.)Includes index.1-118-96760-7 1-322-07840-8 Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World; Copyright; Contents; Author''s Note; Prologue ; Part One; Chapter One: Little Doc (1885-1907); Chapter Two: The Odd Couple (1907-1915); Chapter Three: Mr.Smith Goes to Wall Street (1915-1929) ; Chapter Four: The Grocer (1929-1940); Part Two; Chapter Five: Wall Street to Main Street (1940-1942); Chapter Six: Investigate Before You Invest (1942-1957); Chapter Seven: Good-bye, Beane-Hello, Smith (1957-1970); Chapter Eight: Bullish on America (1970-1980); Chapter Nine: Mr.Integrity (1980-1985)Chapter Ten: The Eternal Optimist (1985-1993)Chapter Eleven: Cementing the Principles (1993-1997); Part Three; Chapter Twelve: It Should Have Been a Solid Legacy (1997-2001); Chapter Thirteen: The Day My Father Wept (2001); Chapter Fourteen: The Death of Mother Merrill (2002-2007); Chapter Fifteen: Catching Lightning in a Bottle (2008); Epilogue; Founding Partners and CEOs (1914-2008); Index; End User License AgreementThe fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company''s substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients'' interests first, driving a business Financial services industryUnited StatesHistoryStockbrokersUnited StatesHistoryFinancial services industryHistory.StockbrokersHistory.332.620973092Smith Winthrop H.1635693Wallace C.MiAaPQMiAaPQMiAaPQBOOK9910828315503321Catching lightning in a bottle3976613UNINA