Driving tourism through creative destinations and activities / / Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech Republic
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| Autore: |
Királ'ová Alžbeta
|
| Titolo: |
Driving tourism through creative destinations and activities / / Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech Republic
|
| Pubblicazione: | Hershey, Pennsylvania : , : Business Science Reference, an imprint of IGI Global, , [2017] |
| �2017 | |
| Descrizione fisica: | 1 online resource (xxi, 375 pages) : illustrations |
| Disciplina: | 910.688 |
| Soggetto topico: | Tourism |
| Soggetto non controllato: | Coopetition |
| Destination management | |
| Marketing considerations | |
| Online destination images | |
| Service development | |
| Small tourism destinations | |
| Social networking | |
| Persona (resp. second.): | Kir�a�lov�aAl�zbeta <1960-> |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiráľová -- Marketing communication of SMEs acting in creative tourism / Petra Koudelková -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovský -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonín Pavlícek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Rátz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl -- |
| Using social networks to create and share experiences in creative tourism / Róbert Stefko, Martin Mudrík -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska. | |
| Sommario/riassunto: | "[This book] provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists' motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry"--Provided by publisher. |
| Titolo autorizzato: | Driving tourism through creative destinations and activities |
| ISBN: | 9781522520177 |
| 9781522520160 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910158605903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Premier reference source.
Advances in hospitality, tourism, and the services industry book series.