| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910158605903321 |
|
|
Autore |
Királ'ová Alžbeta |
|
|
Titolo |
Driving tourism through creative destinations and activities / / Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech Republic |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Hershey, Pennsylvania : , : Business Science Reference, an imprint of IGI Global, , [2017] |
|
�2017 |
|
|
|
|
|
|
|
|
|
ISBN |
|
9781522520177 |
9781522520160 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xxi, 375 pages) : illustrations |
|
|
|
|
|
|
Collana |
|
Advances in hospitality, tourism, and the services industry (AHTSI) book series |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiráľová -- Marketing communication of SMEs acting in creative tourism / Petra Koudelková -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovský -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonín Pavlícek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Rátz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first |
|
|
|
|
|
|
|
|
|
|
|
summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl -- |
Using social networks to create and share experiences in creative tourism / Róbert Stefko, Martin Mudrík -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska. |
|
|
|
|
|
|
Sommario/riassunto |
|
"[This book] provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists' motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry"--Provided by publisher. |
|
|
|
|
|
|
|
| |