04017oam 2200553 450 991015860590332120190911103516.09781522520177electronic9781522520160print10.4018/978-1-5225-2016-0(OCoLC)968540263(MiFhGG)GVRL7ZKV(EXLCZ)99371000000101035120170307h20172017 uy 0engurun|---uuuuardacontentrdamediardacarrierDriving tourism through creative destinations and activities /Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech RepublicHershey, Pennsylvania :Business Science Reference, an imprint of IGI Global,[2017]�20171 online resource (xxi, 375 pages) illustrationsAdvances in hospitality, tourism, and the services industry (AHTSI) book series1-5225-2016-3 Includes bibliographical references and index.Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiráľová -- Marketing communication of SMEs acting in creative tourism / Petra Koudelková -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovský -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonín Pavlícek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Rátz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl -- Using social networks to create and share experiences in creative tourism / Róbert Stefko, Martin Mudrík -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska."[This book] provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists' motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry"--Provided by publisher.Premier reference source.Advances in hospitality, tourism, and the services industry book series.TourismCross-cultural studiesCoopetitionDestination managementMarketing considerationsOnline destination imagesService developmentSmall tourism destinationsSocial networkingTourism910.688Királ'ová Alžbeta1244505Kir�a�lov�a Al�zbeta1960-MiFhGGMiFhGGBOOK9910158605903321Driving tourism through creative destinations and activities2886855UNINA