{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":19,"n_cols":5,"rows_kept":19,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[5,2,5,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[11,2,11,3],[12,2,12,3],[15,2,15,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910158605903321"]
[null,null,"Autore",null,"Királ'ová Alžbeta"]
[null,null,"Titolo",null,"Driving tourism through creative destinations and activities / / Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech Republic"]
[null,null,"Pubbl/distr/stampa",null,"Hershey, Pennsylvania : , : Business Science Reference, an imprint of IGI Global, , [2017]"]
[{"$nulls":4},"�2017"]
[null,null,"ISBN",null,"9781522520177"]
[{"$nulls":4},"9781522520160"]
[null,null,"Descrizione fisica",null,"1 online resource (xxi, 375 pages) : illustrations"]
[null,null,"Collana",null,"Advances in hospitality, tourism, and the services industry (AHTSI) book series"]
[null,null,"Disciplina",null,"910.688"]
[null,null,"Soggetti",null,"Tourism"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiráľová -- Marketing communication of SMEs acting in creative tourism / Petra Koudelková -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovský -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonín Pavlícek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Rátz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl --"]
[{"$nulls":4},"Using social networks to create and share experiences in creative "]
[{"$nulls":4},"tourism / Róbert Stefko, Martin Mudrík -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska."]
[null,null,null,"Sommario/riassunto","\"[This book] provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists' motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry\"--Provided by publisher."]