LEADER 04017oam 2200553 450 001 9910158605903321 005 20190911103516.0 010 $a9781522520177$belectronic 010 $z9781522520160$bprint 024 7 $a10.4018/978-1-5225-2016-0 035 $a(OCoLC)968540263 035 $a(MiFhGG)GVRL7ZKV 035 $a(EXLCZ)993710000001010351 100 $a20170307h20172017 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aDriving tourism through creative destinations and activities /$fAl?zbeta Kir?al'ov?a, University College of Business in Prague, Czech Republic 210 1$aHershey, Pennsylvania :$cBusiness Science Reference, an imprint of IGI Global,$d[2017] 210 4$d?2017 215 $a1 online resource (xxi, 375 pages) $cillustrations 225 1 $aAdvances in hospitality, tourism, and the services industry (AHTSI) book series 311 $a1-5225-2016-3 320 $aIncludes bibliographical references and index. 327 $aSystems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kira?l?ova? -- Marketing communication of SMEs acting in creative tourism / Petra Koudelkova? -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovsky? -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Ferna?ndez -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antoni?n Pavli?cek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Ra?tz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl -- 327 $aUsing social networks to create and share experiences in creative tourism / Ro?bert Stefko, Martin Mudri?k -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendyby?-Skulska. 330 3 $a"[This book] provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists' motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry"--Provided by publisher. 410 0$aPremier reference source. 410 0$aAdvances in hospitality, tourism, and the services industry book series. 606 $aTourism$vCross-cultural studies 610 $aCoopetition 610 $aDestination management 610 $aMarketing considerations 610 $aOnline destination images 610 $aService development 610 $aSmall tourism destinations 610 $aSocial networking 615 0$aTourism 676 $a910.688 700 $aKira?l'ova?$b Alz?beta$01244505 702 $aKir?a?lov?a$b Al?zbeta$f1960- 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910158605903321 996 $aDriving tourism through creative destinations and activities$92886855 997 $aUNINA