Absolute essentials of strategic marketing / / Tony Proctor |
Autore | Proctor Tony |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2021 |
Descrizione fisica | 1 online resource (118 pages) : illustraations (black and white) |
Disciplina | 658.83 |
Collana | Absolute essentials of business and economics |
Soggetto topico | Marketing research |
ISBN |
1-00-300570-5
1-003-00570-5 1-000-09664-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1 Marketing strategy -- 2 Product portfolio and marketing capabilities -- 3 Industry and competition -- 4 The marketing environment -- 5 Customer and market analysis -- 6 Sustainable competitive advantage -- 7 Growth strategies -- 8 Segmentation, targeting and positioning -- 9 Marketing mix strategy -- 10 International marketing -- 11 Marketing planning and implementing marketing strategy -- Index. |
Record Nr. | UNINA-9910861049703321 |
Proctor Tony
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London ; ; New York : , : Routledge, , 2021 | ||
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Lo trovi qui: Univ. Federico II | ||
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Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (181 p.) |
Disciplina |
658.8072
658.83 |
Altri autori (Persone) | PerryChad |
Collana | European journal of marketing |
Soggetto topico |
Marketing research
Research, Industrial |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
Record Nr. | UNINA-9910450058003321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
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Lo trovi qui: Univ. Federico II | ||
|
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (181 p.) |
Disciplina |
658.8072
658.83 |
Altri autori (Persone) | PerryChad |
Collana | European journal of marketing |
Soggetto topico |
Marketing research
Research, Industrial |
ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
Record Nr. | UNINA-9910777338103321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
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Lo trovi qui: Univ. Federico II | ||
|
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (181 p.) |
Disciplina |
658.8072
658.83 |
Altri autori (Persone) | PerryChad |
Collana | European journal of marketing |
Soggetto topico |
Marketing research
Research, Industrial |
ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
Record Nr. | UNINA-9910812678203321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
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Lo trovi qui: Univ. Federico II | ||
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Adaptability Through Dynamic Capabilities : How Management Can Recognize Opportunities and Threats / / by Herbert Endres |
Autore | Endres Herbert |
Edizione | [1st ed. 2018.] |
Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
Descrizione fisica | 1 online resource (XVII, 184 p. 12 illus.) |
Disciplina | 658.83 |
Soggetto topico |
Market research
Leadership Organization Planning Market Research/Competitive Intelligence Business Strategy/Leadership |
ISBN | 3-658-20157-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Frameworks and Theories addressing Adaptability and Sustainable Competitive Advantages -- The Dynamic Capabilities Framework – How firms can survive -- The Sensing Capability – How to recognize opportunities and threats. |
Record Nr. | UNINA-9910298169203321 |
Endres Herbert
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Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
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Lo trovi qui: Univ. Federico II | ||
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The American marketplace : demographics and spending patterns / / by the editors of New Strategist Press |
Edizione | [Thirteenth edition.] |
Pubbl/distr/stampa | Amityville, New York : , : New Strategist Press, LLC, , [2016] |
Descrizione fisica | 1 online resource (xxii, 632 pages) : illustrations |
Disciplina | 658.83 |
Collana | Gale eBooks |
Soggetto topico |
Demographic surveys - United States
Market surveys - United States |
ISBN | 1-937737-23-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Chapter 1. Attitudes -- chapter 2. Education -- chapter 3. Health -- chapter 4. Housing -- chapter 5. Income -- chapter 6. Labor force -- chapter 7. Living arrangements -- chapter 8. Population -- chapter 9. Spending -- chapter 10. Time use -- chapter 11. Wealth. |
Altri titoli varianti | American Marketplace |
Record Nr. | UNISA-996339098803316 |
Amityville, New York : , : New Strategist Press, LLC, , [2016] | ||
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Lo trovi qui: Univ. di Salerno | ||
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The American marketplace : demographics and spending patterns / / by the editors of New Strategist Press |
Edizione | [Eleventh edition.] |
Pubbl/distr/stampa | Amityville, New York : , : New Strategist Press, LLC, , [2014] |
Descrizione fisica | 1 online resource (xviii, 593 pages) : charts |
Disciplina | 658.83 |
Collana | American Consumers Series |
Soggetto topico |
Consumers - United States
Demographic surveys - United States Market surveys - United States |
ISBN | 1-940308-35-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Attitudes -- Education -- Health -- Housing -- Income -- Labor force -- Living arrangements -- Population -- Spending -- Time use -- Wealth. |
Record Nr. | UNINA-9910789114803321 |
Amityville, New York : , : New Strategist Press, LLC, , [2014] | ||
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Lo trovi qui: Univ. Federico II | ||
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The American marketplace : demographics and spending patterns / / by the editors of New Strategist Press |
Edizione | [Eleventh edition.] |
Pubbl/distr/stampa | Amityville, New York : , : New Strategist Press, LLC, , [2014] |
Descrizione fisica | 1 online resource (xviii, 593 pages) : charts |
Disciplina | 658.83 |
Collana | American Consumers Series |
Soggetto topico |
Consumers - United States
Demographic surveys - United States Market surveys - United States |
ISBN | 1-940308-35-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Attitudes -- Education -- Health -- Housing -- Income -- Labor force -- Living arrangements -- Population -- Spending -- Time use -- Wealth. |
Record Nr. | UNINA-9910829046303321 |
Amityville, New York : , : New Strategist Press, LLC, , [2014] | ||
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Lo trovi qui: Univ. Federico II | ||
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Analisi di mercato : strumenti statistici per le decisioni di marketing / Francesca Bassi |
Autore | BASSI, Francesca |
Pubbl/distr/stampa | Roma : Carocci, copyr. 2008 |
Descrizione fisica | 200 p. ; 24 cm |
Disciplina | 658.83 |
Collana | Manuali universitari |
Soggetto topico | Ricerche di mercato - Metodi statistici |
ISBN | 978-88-430-4427-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNISA-990003207780203316 |
BASSI, Francesca
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Roma : Carocci, copyr. 2008 | ||
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Lo trovi qui: Univ. di Salerno | ||
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Appunti di metodologia Statistica per le ricerche di mercato / a cura di Lidia D'Alessio |
Autore | D'_ALESSIO, Lidia |
Pubbl/distr/stampa | Salerno : Università degli Studi-Istituto di Ricerche Aziendali-Cattedra di Tecnica Industriale e Commerciale, 1974 |
Descrizione fisica | 92 p. ; 24 cm. |
Disciplina | 658.83(Ricerca e analisi di mercato) |
Soggetto topico | Statistica - Metodi |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNISA-990005466370203316 |
D'_ALESSIO, Lidia
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Salerno : Università degli Studi-Istituto di Ricerche Aziendali-Cattedra di Tecnica Industriale e Commerciale, 1974 | ||
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Lo trovi qui: Univ. di Salerno | ||
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