Aspetti metodologici e operativi del processo di ricerca di marketing / Gianluigi Guido |
Autore | Guido, Gianluigi |
Pubbl/distr/stampa | Padova : Cedam, 1999 |
Descrizione fisica | X, 242 p. ; 24 cm |
Disciplina | 658.83 |
Soggetto non controllato | Ricerche di mercato |
ISBN | 88-13-22270-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNIPARTHENOPE-000005225 |
Guido, Gianluigi | ||
Padova : Cedam, 1999 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Parthenope | ||
|
Aspetti metodologici e operativi del processo di ricerca di marketing / Gianluigi Guido |
Autore | Guido, Gianluigi |
Pubbl/distr/stampa | Padova : CEDAM, 1999 |
Descrizione fisica | x, 242 p. ; 24 cm |
Disciplina | 658.83 |
Soggetto topico | Ricerche di mercato |
ISBN | 881322270X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNISALENTO-991003086579707536 |
Guido, Gianluigi | ||
Padova : CEDAM, 1999 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. del Salento | ||
|
Basic marketing research. / / Naresh K. Malhotra |
Autore | Malhotra Naresh K. |
Edizione | [Fourth edition, Pearson new international edition.] |
Pubbl/distr/stampa | Harlow, England : , : Pearson Education, Limited, , [2014] |
Descrizione fisica | 1 online resource (675 pages) : illustrations |
Disciplina | 658.83 |
Collana | Pearson custom library |
Soggetto topico | Marketing research |
ISBN | 1-292-03378-9 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover -- Table of Contents -- Appendix: Statistical Tables -- 1. Introduction to Marketing Research -- 2. Defining the Marketing Research Problem and Developing an Approach -- 3. Research Design -- 4. Exploratory Research Design: Secondary Data -- 5. Exploratory Research Design: Syndicated Sources of Secondary Data -- 6. Exploratory Research Design: Qualitative Research -- 7. Descriptive Research Design: Survey and Observation -- 8. Casual Research Design: Experimentation -- 9. Measurement and Scaling: Fundamentals and Comparative Scaling -- 10. Measurement and Scaling: Noncomparative Scaling Techniques -- 11. Questionnaire and Form Design -- 12. Sampling: Design and Procedures -- 13. Sampling: Final and Initial Sample-Size Determination -- 14. Fieldwork: Data Collection -- 15. Data Preparation and Analysis Strategy -- 16. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation -- 17. Data Analysis: Hypothesis Testing Related to Differences -- 18. Data Analysis: Correlation and Regression -- 19. Report Preparation and Presentation -- Case: Hewlett-Packard (HP): Using Marketing Research to Gain a Competitive Edge -- Case: Baskin-Robbins: Can It Bask in the Good 'Ole Days? -- Case: McDonald's: The World's Number One Fast-Food Company! -- Case: Boeing: Taking Flight -- Comprehensive Questions for TruEarth Healthy Foods: Market Research for a New Product Introduction -- Comprehensive Questions for Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug -- Comprehensive Questions for Saxonville Sausage Company -- Index. |
Record Nr. | UNINA-9910151594803321 |
Malhotra Naresh K. | ||
Harlow, England : , : Pearson Education, Limited, , [2014] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Bayesian statistics and marketing / Peter E. Rossi, Greg M. Allenby, Robert McCulloch |
Autore | Rossi, Peter E. |
Edizione | [repr.] |
Pubbl/distr/stampa | Chichester : Wiley, 2007 |
Descrizione fisica | X, 348 p. : ill. ; 25 cm |
Disciplina | 658.83 |
Altri autori (Persone) |
McCulloch, Robert Edward <1959- >
Allenby, Greg M. |
Collana | Wiley series in probability and statistics |
Soggetto non controllato | Marketing - Modelli matematici |
ISBN | 04-708-6367-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-990008672140403321 |
Rossi, Peter E. | ||
Chichester : Wiley, 2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business Intelligence for New-Generation Managers : Current Avenues of Development / / edited by Jörg H. Mayer, Reiner Quick |
Edizione | [1st ed. 2015.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
Descrizione fisica | 1 online resource (141 p.) |
Disciplina |
005.7
330 650 657 658.83 |
Soggetto topico |
Market research
Information technology Business—Data processing Accounting Bookkeeping Application software Market Research/Competitive Intelligence IT in Business Accounting/Auditing Information Systems Applications (incl. Internet) |
ISBN | 3-319-15696-9 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | On the Advent of Operational Perspectives in Business Intelligence -- On the Way from a Knowledge Discovery in Databases to a Predictive Analytics -- Design and Implementation of a Performance Measurement System for the German Trade Sector -- Applicability of Environmental Scanning Systems - A Systematic List Approach to Requirements Criteria -- Developing Individual IT-Enabled Capabilities for Management Control Systems -- Towards an Evaluation Framework to Structure Business Intelligence Project Patterns as Enhancement of Business Intelligence Maturity Models -- Deployment of a Descriptive Big Data Model -- Self-Service Management Support Systems - Findings from a New-Generation Manager Perspective. |
Record Nr. | UNINA-9910298519803321 |
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Collaboration in the Australian and Chinese Mobile Telecommunication Markets / / by Yu (Aimee) Zhang |
Autore | Zhang Yu (Aimee) |
Edizione | [1st ed. 2014.] |
Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
Descrizione fisica | 1 online resource (277 p.) |
Disciplina |
306
330 650 658.83 |
Soggetto topico |
International business enterprises
Market research Cultural studies International Business Market Research/Competitive Intelligence Cultural Studies |
ISBN | 3-642-40151-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Definitions and theories of collaboration -- Literature review -- Methodology -- Telecommunications and inter-firm collaborations -- A case study on collaboration in the Chinese mobile telecommunication market -- A case study on collaboration in the Australian mobile telecommunication market -- A quantitative study of collaboration -- Conclusions and recommendations. |
Record Nr. | UNINA-9910298535003321 |
Zhang Yu (Aimee) | ||
Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Collaborative Research Design : Working with Business for Meaningful Findings / / edited by Per Vagn Freytag, Louise Young |
Edizione | [1st ed. 2018.] |
Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2018 |
Descrizione fisica | 1 online resource (viii, 428 pages) ; : illustrations |
Disciplina | 658.83 |
Soggetto topico |
Marketing research
Business intelligence Sociology—Methodology Market Research and Competitive Intelligence Sociological Methods |
ISBN | 981-10-5008-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Preface -- Introduction -- Part 1 - Frameworks for Conceptualizing and Designing Research -- Chapter 1 - An Abductive Non-Linear Framework for Undertaking Conceptual and Empirical Research within a Critical Realist Perspective -- Chapter 2 - Abduction: Theory and Practice -- Chapter 3 - Understanding the Process of Empirical Business Studies: The Influence of Methodological Approaches -- Chapter 4 - The Palette of Different Literature Reviews -- Part 2 - Methods for Research Design and Information Capture -- Chapter 5 - Using Workshops in Business Research: A Framework to Diagnose, Plan, Facilitate and Analyse Workshops -- Chapter 6 - Looking at Talking Pictures of Business Relationships: Images of Methodology -- Chapter 7 - Multiple Multi-Method Systematic Observation: Theory and Practice -- Chapter 8 - Interviewing Like a Researcher: The Powers of Paradigms -- Chapter 9 - The Use of Experiments in Business Studies -- Part 3 - Transformation, Analysis and Interpretation of Information -- Chapter 10 - Assessing Quality of Qualitative and Case Study Research -- Chapter 11 - Tangible Models of Business -- Chapter 12 - Technological Advances in Communicating Research, Data Analysis and Displays -- Chapter 13 - Automated Semantic Analysis of Qualitative Marketing Data -- Part 4 - The Way Forward - Methods for Future Development of Research -- Chapter 14 - A Critical-Theoretical Approach to Studying Power Relations Through Vignettes -- Chapter 15 - Improvising in Research - Drawing on Theater Practices -- Chapter 16 - Agent-Based Simulation Models as a Research Method. |
Record Nr. | UNINA-9910298182103321 |
Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2018 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Come elaborare una strategia : guida al marketing per imprenditori e dirigenti / Martin Christopher, Simon Majaro, Malcom McDonald ; traduzione di Mauro Formaggio |
Autore | CHRISTOPHER, Martin |
Pubbl/distr/stampa | Milano : F. Angeli, 1988 |
Descrizione fisica | 193 p. ; 22 cm |
Disciplina | 658.83 |
Altri autori (Persone) |
MAJARO, Simon
McDONALD, Malcom |
Collana | Formazione permanetePratica di.... Sez.3 |
Soggetto topico | Ricerche d mercato |
ISBN | 88-204-3042-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNISA-990000485300203316 |
CHRISTOPHER, Martin | ||
Milano : F. Angeli, 1988 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
|
Comment réaliser une étude de marché? : lancez votre projet d'entreprise en toute connaissance de cause / / par Julien Duvivier ; souls la direction de Soraya Belghazi |
Autore | Duvivier Julien |
Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes.fr, , [2016] |
Descrizione fisica | 1 online resource (30 pages) |
Disciplina | 658.83 |
Soggetto topico | Marketing research |
Soggetto genere / forma | Electronic books. |
ISBN | 2-8062-6471-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | fre |
Record Nr. | UNINA-9910467760903321 |
Duvivier Julien | ||
[Place of publication not identified] : , : 50Minutes.fr, , [2016] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Comment réaliser une étude de marché? : lancez votre projet d'entreprise en toute connaissance de cause / / par Julien Duvivier ; souls la direction de Soraya Belghazi |
Autore | Duvivier Julien |
Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes.fr, , [2016] |
Descrizione fisica | 1 online resource (30 pages) |
Disciplina | 658.83 |
Soggetto topico | Marketing research |
ISBN | 2-8062-6471-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | fre |
Record Nr. | UNINA-9910795021503321 |
Duvivier Julien | ||
[Place of publication not identified] : , : 50Minutes.fr, , [2016] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|