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Aspetti metodologici e operativi del processo di ricerca di marketing / Gianluigi Guido
| Aspetti metodologici e operativi del processo di ricerca di marketing / Gianluigi Guido |
| Autore | Guido, Gianluigi |
| Pubbl/distr/stampa | Padova : CEDAM, 1999 |
| Descrizione fisica | x, 242 p. ; 24 cm |
| Disciplina | 658.83 |
| Soggetto topico | Ricerche di mercato |
| ISBN | 881322270X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991003086579707536 |
Guido, Gianluigi
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| Padova : CEDAM, 1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Basic marketing research. / / Naresh K. Malhotra
| Basic marketing research. / / Naresh K. Malhotra |
| Autore | Malhotra Naresh K. |
| Edizione | [Fourth edition, Pearson new international edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson Education, Limited, , [2014] |
| Descrizione fisica | 1 online resource (675 pages) : illustrations |
| Disciplina | 658.83 |
| Collana | Pearson custom library |
| Soggetto topico | Marketing research |
| ISBN | 1-292-03378-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Table of Contents -- Appendix: Statistical Tables -- 1. Introduction to Marketing Research -- 2. Defining the Marketing Research Problem and Developing an Approach -- 3. Research Design -- 4. Exploratory Research Design: Secondary Data -- 5. Exploratory Research Design: Syndicated Sources of Secondary Data -- 6. Exploratory Research Design: Qualitative Research -- 7. Descriptive Research Design: Survey and Observation -- 8. Casual Research Design: Experimentation -- 9. Measurement and Scaling: Fundamentals and Comparative Scaling -- 10. Measurement and Scaling: Noncomparative Scaling Techniques -- 11. Questionnaire and Form Design -- 12. Sampling: Design and Procedures -- 13. Sampling: Final and Initial Sample-Size Determination -- 14. Fieldwork: Data Collection -- 15. Data Preparation and Analysis Strategy -- 16. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation -- 17. Data Analysis: Hypothesis Testing Related to Differences -- 18. Data Analysis: Correlation and Regression -- 19. Report Preparation and Presentation -- Case: Hewlett-Packard (HP): Using Marketing Research to Gain a Competitive Edge -- Case: Baskin-Robbins: Can It Bask in the Good 'Ole Days? -- Case: McDonald's: The World's Number One Fast-Food Company! -- Case: Boeing: Taking Flight -- Comprehensive Questions for TruEarth Healthy Foods: Market Research for a New Product Introduction -- Comprehensive Questions for Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug -- Comprehensive Questions for Saxonville Sausage Company -- Index. |
| Record Nr. | UNINA-9910151594803321 |
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Malhotra Naresh K.
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| Harlow, England : , : Pearson Education, Limited, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bayesian statistics and marketing / Peter E. Rossi, Greg M. Allenby, Robert McCulloch
| Bayesian statistics and marketing / Peter E. Rossi, Greg M. Allenby, Robert McCulloch |
| Autore | Rossi, Peter E. |
| Edizione | [repr.] |
| Pubbl/distr/stampa | Chichester : Wiley, 2007 |
| Descrizione fisica | X, 348 p. : ill. ; 25 cm |
| Disciplina | 658.83 |
| Altri autori (Persone) |
McCulloch, Robert Edward <1959- >
Allenby, Greg M. |
| Collana | Wiley series in probability and statistics |
| Soggetto non controllato | Marketing - Modelli matematici |
| ISBN | 04-708-6367-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990008672140403321 |
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Rossi, Peter E.
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| Chichester : Wiley, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Intelligence for New-Generation Managers [[electronic resource] ] : Current Avenues of Development / / edited by Jörg H. Mayer, Reiner Quick
| Business Intelligence for New-Generation Managers [[electronic resource] ] : Current Avenues of Development / / edited by Jörg H. Mayer, Reiner Quick |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (141 p.) |
| Disciplina |
005.7
330 650 657 658.83 |
| Soggetto topico |
Market research
Information technology Business—Data processing Accounting Bookkeeping Application software Market Research/Competitive Intelligence IT in Business Accounting/Auditing Information Systems Applications (incl. Internet) |
| ISBN | 3-319-15696-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | On the Advent of Operational Perspectives in Business Intelligence -- On the Way from a Knowledge Discovery in Databases to a Predictive Analytics -- Design and Implementation of a Performance Measurement System for the German Trade Sector -- Applicability of Environmental Scanning Systems - A Systematic List Approach to Requirements Criteria -- Developing Individual IT-Enabled Capabilities for Management Control Systems -- Towards an Evaluation Framework to Structure Business Intelligence Project Patterns as Enhancement of Business Intelligence Maturity Models -- Deployment of a Descriptive Big Data Model -- Self-Service Management Support Systems - Findings from a New-Generation Manager Perspective. |
| Record Nr. | UNINA-9910298519803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Collaboration in the Australian and Chinese Mobile Telecommunication Markets [[electronic resource] /] / by Yu (Aimee) Zhang
| Collaboration in the Australian and Chinese Mobile Telecommunication Markets [[electronic resource] /] / by Yu (Aimee) Zhang |
| Autore | Zhang Yu (Aimee) |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina |
306
330 650 658.83 |
| Soggetto topico |
International business enterprises
Market research Cultural studies International Business Market Research/Competitive Intelligence Cultural Studies |
| ISBN | 3-642-40151-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Definitions and theories of collaboration -- Literature review -- Methodology -- Telecommunications and inter-firm collaborations -- A case study on collaboration in the Chinese mobile telecommunication market -- A case study on collaboration in the Australian mobile telecommunication market -- A quantitative study of collaboration -- Conclusions and recommendations. |
| Record Nr. | UNINA-9910298535003321 |
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Zhang Yu (Aimee)
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Collaborative research design : working with business for meaningful findings / / Per Vagn Freytag, Louise Young, editors
| Collaborative research design : working with business for meaningful findings / / Per Vagn Freytag, Louise Young, editors |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , [2018] |
| Descrizione fisica | 1 online resource (viii, 428 pages) ; : illustrations |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Social sciences Market Research/Competitive Intelligence Methodology of the Social Sciences |
| ISBN | 981-10-5008-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Introduction -- Part 1 - Frameworks for Conceptualizing and Designing Research -- Chapter 1 - An Abductive Non-Linear Framework for Undertaking Conceptual and Empirical Research within a Critical Realist Perspective -- Chapter 2 - Abduction: Theory and Practice -- Chapter 3 - Understanding the Process of Empirical Business Studies: The Influence of Methodological Approaches -- Chapter 4 - The Palette of Different Literature Reviews -- Part 2 - Methods for Research Design and Information Capture -- Chapter 5 - Using Workshops in Business Research: A Framework to Diagnose, Plan, Facilitate and Analyse Workshops -- Chapter 6 - Looking at Talking Pictures of Business Relationships: Images of Methodology -- Chapter 7 - Multiple Multi-Method Systematic Observation: Theory and Practice -- Chapter 8 - Interviewing Like a Researcher: The Powers of Paradigms -- Chapter 9 - The Use of Experiments in Business Studies -- Part 3 - Transformation, Analysis and Interpretation of Information -- Chapter 10 - Assessing Quality of Qualitative and Case Study Research -- Chapter 11 - Tangible Models of Business -- Chapter 12 - Technological Advances in Communicating Research, Data Analysis and Displays -- Chapter 13 - Automated Semantic Analysis of Qualitative Marketing Data -- Part 4 - The Way Forward - Methods for Future Development of Research -- Chapter 14 - A Critical-Theoretical Approach to Studying Power Relations Through Vignettes -- Chapter 15 - Improvising in Research - Drawing on Theater Practices -- Chapter 16 - Agent-Based Simulation Models as a Research Method. |
| Record Nr. | UNINA-9910298182103321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Come elaborare una strategia : guida al marketing per imprenditori e dirigenti / Martin Christopher, Simon Majaro, Malcom McDonald ; traduzione di Mauro Formaggio
| Come elaborare una strategia : guida al marketing per imprenditori e dirigenti / Martin Christopher, Simon Majaro, Malcom McDonald ; traduzione di Mauro Formaggio |
| Autore | CHRISTOPHER, Martin |
| Pubbl/distr/stampa | Milano : F. Angeli, 1988 |
| Descrizione fisica | 193 p. ; 22 cm |
| Disciplina | 658.83 |
| Altri autori (Persone) |
MAJARO, Simon
McDONALD, Malcom |
| Collana | Formazione permanetePratica di.... Sez.3 |
| Soggetto topico | Ricerche d mercato |
| ISBN | 88-204-3042-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990000485300203316 |
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CHRISTOPHER, Martin
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| Milano : F. Angeli, 1988 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Comment réaliser une étude de marché? : lancez votre projet d'entreprise en toute connaissance de cause / / par Julien Duvivier ; souls la direction de Soraya Belghazi
| Comment réaliser une étude de marché? : lancez votre projet d'entreprise en toute connaissance de cause / / par Julien Duvivier ; souls la direction de Soraya Belghazi |
| Autore | Duvivier Julien |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes.fr, , [2016] |
| Descrizione fisica | 1 online resource (30 pages) |
| Disciplina | 658.83 |
| Soggetto topico | Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8062-6471-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910467760903321 |
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Duvivier Julien
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| [Place of publication not identified] : , : 50Minutes.fr, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Comment réaliser une étude de marché? : lancez votre projet d'entreprise en toute connaissance de cause / / par Julien Duvivier ; souls la direction de Soraya Belghazi
| Comment réaliser une étude de marché? : lancez votre projet d'entreprise en toute connaissance de cause / / par Julien Duvivier ; souls la direction de Soraya Belghazi |
| Autore | Duvivier Julien |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes.fr, , [2016] |
| Descrizione fisica | 1 online resource (30 pages) |
| Disciplina | 658.83 |
| Soggetto topico | Marketing research |
| ISBN | 2-8062-6471-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910795021503321 |
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Duvivier Julien
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| [Place of publication not identified] : , : 50Minutes.fr, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Comment réaliser une étude de marché? : lancez votre projet d'entreprise en toute connaissance de cause / / par Julien Duvivier ; souls la direction de Soraya Belghazi
| Comment réaliser une étude de marché? : lancez votre projet d'entreprise en toute connaissance de cause / / par Julien Duvivier ; souls la direction de Soraya Belghazi |
| Autore | Duvivier Julien |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes.fr, , [2016] |
| Descrizione fisica | 1 online resource (30 pages) |
| Disciplina | 658.83 |
| Soggetto topico | Marketing research |
| ISBN | 2-8062-6471-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910823714803321 |
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Duvivier Julien
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| [Place of publication not identified] : , : 50Minutes.fr, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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