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Driving Innovation in Service Organisations [[electronic resource] ] : A Study in the German Airport Industry / / by Jessica Scheler
| Driving Innovation in Service Organisations [[electronic resource] ] : A Study in the German Airport Industry / / by Jessica Scheler |
| Autore | Scheler Jessica |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina |
387.7/36
658.83 |
| Collana | Markt- und Unternehmensentwicklung Markets and Organisations |
| Soggetto topico |
Market research
Market Research/Competitive Intelligence |
| ISBN |
1-299-19799-X
3-8349-3839-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Systematic Review of the Service Dominant Logic-Literature -- Opportunities and challenges for the German Airport Industry -- Drivers and barriers influencing the ability to innovate in service organizations. -Typology of innovation opponents. |
| Record Nr. | UNINA-9910438067503321 |
Scheler Jessica
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| Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The effective use of market research [[electronic resource] ] : how to drive and focus better business decisions / / Robin J. Birn
| The effective use of market research [[electronic resource] ] : how to drive and focus better business decisions / / Robin J. Birn |
| Autore | Birn Robin |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | London ; ; Sterling, VA, : Kogan Page, 2004 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
658.8/3
658.83 |
| Collana | Market research in practice |
| Soggetto topico |
Marketing research
Decision making Strategic planning Success in business |
| ISBN |
1-280-22245-X
9786610222452 0-7494-4582-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| Record Nr. | UNISA-996339139103316 |
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Birn Robin
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| London ; ; Sterling, VA, : Kogan Page, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Essentials of marketing research : a hands-on approach / / Naresh K. Malhotra
| Essentials of marketing research : a hands-on approach / / Naresh K. Malhotra |
| Autore | Malhotra Naresh K. |
| Edizione | [Global edition.] |
| Pubbl/distr/stampa | Boston : , : Pearson, , [2015] |
| Descrizione fisica | 1 online resource (468 pages) : illustrations |
| Disciplina | 658.83 |
| Collana | Always Learning |
| Soggetto topico | Marketing research |
| ISBN | 1-292-07514-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Brief Contents -- Contents -- Foreword -- Preface -- About the Author -- Part 1: Introduction and Early Phases of Marketing Research -- Chapter 1: Introduction to Marketing Research -- Overview -- Learning Objectives -- Definition of Marketing Research -- A Classification of Marketing Research -- The Marketing Research Process -- Step 1: Defining the Problem -- Step 2: Developing an Approach to the Problem -- Step 3: Formulating a Research Design -- Step 4: Doing Field Work or Collecting Data -- Step 5: Preparing and Analyzing Data -- Step 6: Preparing and Presenting the Report -- The Role of Marketing Research in Marketing Decision Making -- The Decision to Conduct Marketing Research -- The Marketing Research Industry -- Selecting a Research Supplier -- Careers in Marketing Research -- The Role of Marketing Research in MIS and DSS -- International Marketing Research -- Marketing Research and Social Media -- Ethics in Marketing Research -- Summary -- Companion Website -- Key Terms and Concepts -- Suggested Cases and Video Cases -- Live Research: Conducting a Marketing Research Project -- Acronyms -- Review Questions -- Applied Problems -- Internet Exercises -- Online Video Case 1.1: Burke: Learning and Growing Through Marketing Research -- Chapter 2: Defining the Marketing Research Problem and Developing an Approach -- Overview -- Learning Objectives -- The Importance of Defining The Problem -- The Process of Defining the Problem and Developing an Approach -- Tasks Involved in Problem Definition -- Discussions with Decision Makers -- Interviews with Industry Experts -- Secondary Data Analysis -- Qualitative Research -- Environmental Context of The Problem -- Past Information and Forecasts -- Resources and Constraints -- Objectives -- Buyer Behavior -- Legal Environment -- Economic Environment -- Marketing and Technological Skills.
Management Decision Problem and Marketing Research Problem -- Defining the Marketing Research Problem -- Components of the Approach -- Analytical Framework and Models -- Research Questions and Hypotheses -- Specification of Information Needed -- International Marketing Research -- Marketing Research and Social Media -- Approach to the Problem -- Ethics in Marketing Research -- Summary -- Companion Website -- Key Terms and Concepts -- Suggested Cases and Video Cases -- Live Research: Conducting a Marketing Research Project -- Acronyms -- Review Questions -- Applied Problems -- Internet Exercises -- Online Video Case 2.1: Accenture: The Accent is in the Name -- Part 2: Research Design Formulation -- Chapter 3: Research Design, Secondary and Syndicated Data -- Overview -- Learning Objectives -- Research Design Definition -- Basic Research Designs -- Exploratory Research -- Descriptive Research -- Causal Research -- Primary Versus Secondary Data -- Advantages and Disadvantages of Secondary Data -- Criteria for Evaluating Secondary Data -- Specifications: Methodology Used to Collect the Data -- Error: Accuracy of the Data -- Currency: When the Data Were Collected -- Objective: The Purpose for the Study -- Nature: The Content of the Data -- Dependability: How Dependable Are the Data? -- Classification of Secondary Data -- Internal Secondary Data -- Customer Databases -- Data Warehouse and Data Mining -- CRM and Database Marketing -- External Secondary Data -- Business/Nongovernment Data -- Government Sources -- The Nature of Syndicated Data -- A Classification of Syndicated Services -- Syndicated Services for Consumer Data -- Surveys -- Purchase and Media Panels -- Electronic Scanner Services -- Syndicated Services for Institutional Data -- Retailer and Wholesaler Audits -- Industry Services. Combining Information from a Variety of Sources: Single-Source Data -- How to Conduct an Online Search for External Secondary Data -- International Marketing Research -- Marketing Research and Social Media -- Ethics in Marketing Research -- Summary -- Companion Website -- Key Terms and Concepts -- Suggested Cases and Video Cases -- Live Research: Conducting a Marketing Research Project -- Acronyms -- Review Questions -- Applied Problems -- Internet Exercises -- Online Video Case 3.1: National Football League: The King of Professional Sports -- Chapter 4: Qualitative Research -- Overview -- Learning Objectives -- Primary Data: Qualitative Versus Quantitative Research -- A Classification of Qualitative Research Procedures -- Focus Group Interviews -- Characteristics -- Planning and Conducting Focus Groups -- Advantages and Disadvantages of Focus Groups -- Online Focus Groups -- Advantages and Disadvantages of Online Focus Groups -- Depth Interviews -- Conducting Depth Interviews -- Advantages and Disadvantages of Depth Interviews -- Projective Techniques -- Word Association -- Sentence Completion -- Picture Response and Cartoon Test -- Role Playing and Third-Person Techniques -- Advantages and Disadvantages of Projective Techniques -- Other Methods of Qualitative Research -- Ethnography and Netnography -- Mystery Shopping -- International Marketing Research -- Marketing Research and Social Media -- Focus Groups -- Depth Interviews -- Projective Techniques -- Limitations -- Ethics in Marketing Research -- Summary -- Companion Website -- Key Terms and Concepts -- Suggested Cases and Video Cases -- Live Research: Conducting a Marketing Research Project -- Acronyms -- Review Questions -- Applied Problems -- Internet Exercises -- Online Video Case 4.1: Nike: Associating Athletes, Performance, and the Brand -- Chapter 5: Survey and Observation -- Overview. Learning Objectives -- Survey Methods -- Survey Methods Classified by Mode of Administration -- Telephone Methods -- Traditional Telephone Interviews -- Computer-Assisted Telephone Interviewing -- Advantages and Disadvantages of Telephone Interviewing -- Personal Methods -- Personal In-Home Interviews -- Advantages and Disadvantages of In-Home Interviewing -- Mall-Intercept Personal Interviews -- Advantages and Disadvantages of Mall Intercepts -- Computer-Assisted Personal Interviewing -- Advantages and Disadvantages of CAPI -- Mail Methods -- Mail Interviews -- Mail Panels -- Advantages and Disadvantages of Mail Surveys -- Electronic Methods -- E-mail Surveys -- Internet Surveys -- Advantages and Disadvantages of Electronic Methods -- Some Other Survey Methods -- Criteria for Selecting a Survey Method -- Improving Survey Response Rates -- Prior Notification -- Incentives -- Follow-Up -- Other Facilitators of Response -- Observation Methods -- Personal Observation -- Mechanical Observation -- A Comparison of Survey and Observation Methods -- Relative Advantages of Observation -- Relative Disadvantages of Observation -- International Marketing Research -- Marketing Research and Social Media -- Surveys -- Observation -- Ethics in Marketing Research -- Summary -- Companion Website -- Key Terms and Concepts -- Suggested Cases and Video Cases -- Live Research: Conducting a Marketing Research Project -- Acronyms -- Review Questions -- Applied Problems -- Internet Exercises -- Online Video Case 5.1: Starbucks: Staying Local While Going Global Through Marketing Research -- Chapter 6: Experimentation and Causal Research -- Overview -- Learning Objectives -- Concept of Causality -- Conditions for Causality -- Concomitant Variation -- Time Order of Occurrence of Variables -- Absence of Other Possible Causal Factors -- Role of Evidence. What is Experimentation? -- Definitions and Concepts -- Independent Variables -- Test Units -- Dependent Variables -- Extraneous Variables -- Random Assignment to Experimental and Control Groups -- Experiment -- Experimental Design -- Definition of Symbols -- Validity in Experimentation -- Internal Validity -- External Validity -- Controlling Extraneous Variables -- A Classification of Experimental Designs -- Pre-experimental Designs -- One-Shot Case Study -- One-Group Pretest-Posttest Design -- Static Group Design -- True Experimental Designs -- Pretest-Posttest Control Group Design -- Posttest-Only Control Group Design -- Statistical Designs -- Factorial Design -- Selecting an Experimental Design -- Experimentation on the Web -- Experimental Versus Nonexperimental Designs -- Limitations of Experimentation -- Cost -- Administration -- Application: Test Marketing -- International Marketing Research -- Marketing Research and Social Media -- Ethics in Marketing Research -- Summary -- Companion Website -- Key Terms and Concepts -- Suggested Cases and Video Cases -- Live Research: Conducting a Marketing Research Project -- Acronyms -- Review Questions -- Applied Problems -- Internet Exercises -- Online Video Case 6.1: AFLAC: Marketing Research Quacks a Duck -- Chapter 7: Measurement and Scaling -- Overview -- Learning Objectives -- Measurement and Scaling -- Primary Scales of Measurement -- Nominal Scale -- Ordinal Scale -- Interval Scale -- Ratio Scale -- Comparative and Noncomparative Scaling Techniques -- Comparative Scaling Techniques -- Paired Comparison Scaling -- Rank-Order Scaling -- Constant Sum Scaling -- Noncomparative Scaling Techniques -- Continuous Rating Scale -- Itemized Rating Scales -- Multi-Item Scales -- Scale Evaluation -- Reliability -- Validity -- Relationship Between Reliability and Validity -- Choosing a Scaling Technique. International Marketing Research. |
| Record Nr. | UNINA-9910154799603321 |
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Malhotra Naresh K.
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| Boston : , : Pearson, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Essentials of marketing research / / Naresh K. Malhotra, David F. Birks, Peter Wills
| Essentials of marketing research / / Naresh K. Malhotra, David F. Birks, Peter Wills |
| Autore | Malhotra Naresh K. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson Education Limited, , [2013] |
| Descrizione fisica | 1 online resource (496 pages) |
| Disciplina | 658.83 |
| Collana | Always learning |
| Soggetto topico | Marketing research |
| ISBN |
1-78764-420-0
0-273-72437-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Preface -- About the authors -- Publisher's acknowledgements -- 1 Management decisions and the marketing research problem -- Objectives -- Overview -- What is marketing research? -- Definition of marketing research -- Justifying the value of marketing research -- A classification of marketing research -- An overview of the marketing research industry -- The marketing research process -- Defining the marketing research problem -- The marketing research brief -- The marketing research proposal -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- Questions -- Exercises -- Notes -- 2 Research objectives and research design -- Objectives -- Overview -- The process of defining the problem and developing a research approach -- Environmental context of the problem -- Discussions with decision makers -- Interviews with industry experts -- Initial secondary data analyses -- Marketing decision problem and marketing research problem -- Defining the marketing research problem -- Developing a research approach -- Objective/theoretical framework -- Analytical model -- Research questions -- Hypothesis -- Developing a research design -- Research design from the decision makers' perspective -- Research design from the participants' perspective -- Research design classification -- Descriptive research -- Causal research -- Relationships between exploratory, descriptive and causal research -- Potential sources of error in research designs -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- Questions -- Exercises -- Notes -- 3 Secondary data collection and analysis: internal and external sources -- Objectives -- Overview -- Defining primary data and secondary data.
Advantages and uses of secondary data -- Disadvantages of secondary data -- Criteria for evaluating secondary data -- Classification of secondary data -- Internal secondary data -- External secondary data -- Databases -- Classification of online databases -- Syndicated sources of secondary data -- Syndicated data from households -- Syndicated data from institutions -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- Questions -- Exercises -- Notes -- 4 Qualitative research methods -- Objectives -- Overview -- Primary data: qualitative versus quantitative research -- Rationale for using qualitative research -- Focus group discussions -- Planning and conducting focus groups -- Online focus groups: e-groups -- In-depth interviews -- Projective techniques -- Ethnographic approaches -- Comparison between qualitative techniques -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- Questions -- Exercises -- Notes -- 5 Descriptive research design: survey, observation and causal research -- Objectives -- Overview -- SURVEY METHODS -- Online surveys -- Telephone surveys -- Face-to-face surveys -- Postal surveys -- A comparative evaluation of survey methods -- Task factors -- Situational factors -- Participant factors -- Other survey methods -- Mixed-mode surveys -- OBSERVATION TECHNIQUES -- Observation techniques classified by mode of administration -- A comparative evaluation of the observation techniques -- Advantages and disadvantages of observation techniques -- CAUSALITY -- Conditions for causality -- Definitions and concepts -- Validity in experimentation -- Extraneous variables -- Controlling extraneous variables -- A classification of experimental designs -- Laboratory versus field experiments. Experimental versus non-experimental designs -- Limitations of experimentation -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- SNAP Learning Edition -- Questions -- Exercises -- Notes -- 6 Social media research methods -- Objectives -- Overview -- What is social media research? -- The emergence of social media research -- Active and passive social media research -- Social media research methods -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- Questions -- Exercises -- Notes -- 7 Questionnaire design, measurement and scaling -- Objectives -- Overview -- Questionnaire definition -- Questionnaire design process -- Specify the information needed -- Specify the type of interviewing method -- Determine the content of individual questions -- Overcoming the participant's inability and unwillingness to answer -- Choose question structure -- Choose question wording -- Arrange the questions in proper order -- Identify the form and layout -- Reproduce the questionnaire -- Eliminate problems by pilot-testing -- Summarising the questionnaire design process -- Measurement and scaling -- Primary scales of measurement -- A comparison of scaling techniques -- Comparative scaling techniques -- Non-comparative scaling techniques -- Itemised rating scales -- Itemised rating scale decisions -- Multi-item scales -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- SNAP Learning Edition -- Questions -- Exercises -- Notes -- 8 Sampling: design and procedures -- Objectives -- Overview -- Sample or census -- The sampling design process -- A classification of sampling techniques -- Non-probability sampling techniques. Probability sampling techniques -- Choosing non-probability versus probability sampling -- Uses of non-probability and probability sampling -- Summary of sampling techniques -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- SNAP Learning Edition -- Questions -- Exercises -- Notes -- 9 Fieldwork and data integrity -- Objectives -- Overview -- The nature of survey fieldwork -- Survey fieldwork and the data collection process -- Selecting survey fieldworkers -- Training survey fieldworkers -- Recording the answers -- Supervising survey fieldworkers -- Validating survey fieldwork -- Evaluating survey fieldworkers -- Errors related to fieldwork -- Non-response issues -- The data integrity process -- Checking the questionnaire -- Editing -- Coding -- Transcribing -- Cleaning the data -- Statistically adjusting the data -- Selecting a data analysis strategy -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- SNAP Learning Edition -- Questions -- Exercises -- Notes -- 10 Qualitative data analysis -- Objectives -- Overview -- The qualitative researcher -- The process of qualitative data analysis -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- Questions -- Exercises -- Notes -- 11 Basic quantitative data analysis -- Objectives -- Overview -- Frequency distribution -- Statistics associated with frequency distribution -- Cross-tabulations -- The application of hypothesis tests -- The general approach to hypothesis testing -- Types of hypothesis tests -- Parametric tests -- Non-parametric tests -- Statistics associated with cross-tabulation -- Summary -- SNAP Learning Edition -- Questions -- Exercises -- Notes. 12 Advanced quantitative data analysis -- Objectives -- Overview -- Factor analysis -- Basic concept -- Factor analysis model -- Statistics associated with factor analysis -- Conducting factor analysis -- Cluster analysis -- Basic concept -- Statistics associated with cluster analysis -- Conducting cluster analysis -- Summary -- SNAP Learning Edition -- Questions -- Exercises -- Notes -- 13 Report preparation and presentation -- Objectives -- Overview -- Importance of the report and presentation -- Preparation and presentation process -- Report preparation -- Oral presentation -- Research follow-up -- International marketing research -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- SNAP Learning Edition -- Questions -- Exercises -- Notes -- 14 International marketing research -- Objectives -- Overview -- What is international marketing research? -- A framework for international marketing research -- Secondary data -- Qualitative methods -- Survey methods -- Measurement and scaling -- Questionnaire translation -- Ethics in marketing research -- Digital developments in marketing research -- Summary -- Questions -- Exercises -- Notes -- Appendix: Statistical tables -- Glossary. |
| Record Nr. | UNINA-9910150208103321 |
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Malhotra Naresh K.
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| Harlow, England : , : Pearson Education Limited, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ethics and Neuromarketing [[electronic resource] ] : Implications for Market Research and Business Practice / / edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu
| Ethics and Neuromarketing [[electronic resource] ] : Implications for Market Research and Business Practice / / edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XV, 209 p. 31 illus. in color.) |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Leadership Business ethics Economic policy Market Research/Competitive Intelligence Business Strategy/Leadership Business Ethics R & D/Technology Policy |
| ISBN | 3-319-45609-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research -- 3. Topoi in Neuromarketing Ethics -- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies -- 5. Ethical and Legal Considerations in Research Subject and Data Protection -- 6. Transparency and Reliability in Neuromarketing Research -- 7. Implicit Measures of Attitudes in Market Research -- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research -- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging -- 10. The Limits and the Ethics of Consumer Profiling -- 11. Ethical Dilemmas of Future Technologies -- 12. The Ethics of Neuromarketing in Sports. |
| Record Nr. | UNINA-9910136004203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Eurasian Business Perspectives [[electronic resource] ] : Proceedings of the 25th Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal
| Eurasian Business Perspectives [[electronic resource] ] : Proceedings of the 25th Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xvii, 367 pages) : illustrations |
| Disciplina | 658.83 |
| Collana | Eurasian Studies in Business and Economics |
| Soggetto topico |
Motivation research (Marketing)
Accounting Bookkeeping Tourism Management Business enterprises—Finance Customer relations—Management Consumer Behavior Accounting/Auditing Tourism Management Business Finance Customer Relationship Management |
| ISBN | 3-030-35051-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing -- Tourism -- Management -- Accounting and Finance. |
| Record Nr. | UNINA-9910377824303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Exploring marketing research / William G. Zikmund
| Exploring marketing research / William G. Zikmund |
| Autore | ZIKMUND, William G. |
| Edizione | [4. ed.] |
| Pubbl/distr/stampa | Chicago : The Dryden, 1991 |
| Descrizione fisica | XXIV, 834 p ; 26 cm |
| Disciplina | 658.83 |
| Soggetto topico | Ricerche di mercato - Metodo |
| ISBN | 0-03-051562-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990000987800203316 |
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ZIKMUND, William G.
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| Chicago : The Dryden, 1991 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Extending value through product, service and platform innovations / / Jon Charterina, editor
| Extending value through product, service and platform innovations / / Jon Charterina, editor |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2019 |
| Descrizione fisica | 1 online resource (133 pages) |
| Disciplina | 658.83 |
| Collana | Journal of Business and Industrial Marketing |
| Soggetto topico | Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83867-410-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467632803321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Extending value through product, service and platform innovations / / Jon Charterina, editor
| Extending value through product, service and platform innovations / / Jon Charterina, editor |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2019 |
| Descrizione fisica | 1 online resource (133 pages) |
| Disciplina | 658.83 |
| Collana | Journal of Business and Industrial Marketing |
| Soggetto topico | Marketing research |
| ISBN | 1-83867-410-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793415303321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Extending value through product, service and platform innovations / / Jon Charterina, editor
| Extending value through product, service and platform innovations / / Jon Charterina, editor |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2019 |
| Descrizione fisica | 1 online resource (133 pages) |
| Disciplina | 658.83 |
| Collana | Journal of Business and Industrial Marketing |
| Soggetto topico | Marketing research |
| ISBN | 1-83867-410-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910818846503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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