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Grundlagen der Marktforschung : Marktuntersuchung und Marktbeobachtung / von Erich Schäfer
| Grundlagen der Marktforschung : Marktuntersuchung und Marktbeobachtung / von Erich Schäfer |
| Autore | Schäfer, Erich |
| Edizione | [3. neubearb. Aufl..] |
| Pubbl/distr/stampa | Koln und Opladen : Westdeutscher Verl., 1953 |
| Descrizione fisica | XV, 447 p. ; 25 cm |
| Disciplina | 658.83 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNIPARTHENOPE-000009740 |
Schäfer, Erich
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| Koln und Opladen : Westdeutscher Verl., 1953 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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La guida del Sole 24 Ore alle ricerche di mercato : le tipologie di indagini, la raccolta e l'elaborazione dei dati, l'intervista, l'interpretazione dei risultati / Alessandro Amadori e Letizia Leprini ; presentazione di Massimo Cesaretti ; prefazione di Nando Pagnoncelli
| La guida del Sole 24 Ore alle ricerche di mercato : le tipologie di indagini, la raccolta e l'elaborazione dei dati, l'intervista, l'interpretazione dei risultati / Alessandro Amadori e Letizia Leprini ; presentazione di Massimo Cesaretti ; prefazione di Nando Pagnoncelli |
| Autore | Amadori, Alessandro |
| Pubbl/distr/stampa | Milano : Il Sole 24 Ore, 2009 |
| Descrizione fisica | xv, 190 p. : ill. ; 21 cm |
| Disciplina | 658.83 |
| Altri autori (Persone) | Leprini, Letiziaauthor |
| Soggetto topico | Ricerche di mercato - Manuali |
| ISBN | 9788863450248 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000584549707536 |
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Amadori, Alessandro
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| Milano : Il Sole 24 Ore, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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The handbook of marketing research [[electronic resource] ] : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens
| The handbook of marketing research [[electronic resource] ] : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2006 |
| Descrizione fisica | 1 online resource (721 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) |
GroverRajiv <1953->
VriensMarco |
| Soggetto topico | Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78268-999-0
1-4522-6153-9 1-4129-7338-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; INTRODUCTION: The Changing World of Marketing Research; PART I: FOUNDATIONAL DESIGN; 1 - TRUSTED ADVISER: How It Helps Lay the Foundations for Insights; 2 - STRUCTURING MARKET RESEARCH DEPARTMENTS AND PROCESSES FOR OPTIMAL IMPACT; 3 - WHAT DO "REALLY GOOD" MANAGERS AND "REALLY GOOD" RESEARCHERS WANT OF ONE ANOTHER?; PART II: DATA COLLECTION; 4 - DEEP ENGAGEMENT WITH CONSUMER EXPERIENCE: Listening and Learning With Qualitative Data; 5 - QUESTIONNAIRE DESIGN AND SCALE DEVELOPMENT; 6 - RESPONSE BIASESIN MARKETING RESEARCH; 7 - ONLINE MARKETING RESEARCH
8 - ADVANCED TECHNIQUES AND TECHNOLOGIES IN ONLINE RESEARCH9 - SAMPLING AND WEIGHTING; 10 - DEALING WITH MISSING DATA IN SURVEYS AND DATABASES; PART III: ANALYSIS AND MODELING; 11 - BASIC DATA ANALYSIS; 12 - MARKETING DECISION SUPPORT MODELS: The Marketing Engineering Approach; 13 - USING REGRESSION TO ANSWER "WHAT IF"; 14 - ADVANCED REGRESSION MODELS; 15 - CONJOINT ANALYSIS: Understanding Consumer Decision Making; 16 - CONSTRUCTION DESIGNS FOR DISCRETE CHOICE EXPERIMENTS; 17 - STRUCTURAL EQUATION MODELING; 18 - CLUSTER ANALYSIS AND FACTOR ANALYSIS; 19 - LATENT STRUCTURE REGRESSION 20 - HIERARCHICAL BAYES MODELS21 - HAZARD/SURVIVAL MODELS IN MARKETING; 22 - AN INTRODUCTION TO DATA MINING; PART IV - CONCEPTUAL APPLICATIONS; 23 - AD TESTING; 24 - MODELING MARKETING MIX; 25 - A GUIDE TO THE DESIGN AND EXECUTION OF SEGMENTATION STUDIES; 26 - MEASURING BRAND EQUITY; 27 - CUSTOMER SATISFACTION RESEARCH; 28 - MEASURING CUSTOMER EQUITY AND CALCULATING MARKETING ROI; 29 - CUSTOMER LIFETIME VALUE; AUTHOR INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORS |
| Record Nr. | UNINA-9910480806503321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The handbook of marketing research [[electronic resource] ] : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens
| The handbook of marketing research [[electronic resource] ] : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2006 |
| Descrizione fisica | 1 online resource (xi, 705 p.) : ill., |
| Disciplina | 658.83 |
| Altri autori (Persone) |
GroverRajiv <1953->
VriensMarco |
| Soggetto topico | Marketing research |
| ISBN |
1-5063-1945-9
1-78268-999-0 1-4522-6153-9 1-4129-7338-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; INTRODUCTION: The Changing World of Marketing Research; PART I: FOUNDATIONAL DESIGN; 1 - TRUSTED ADVISER: How It Helps Lay the Foundations for Insights; 2 - STRUCTURING MARKET RESEARCH DEPARTMENTS AND PROCESSES FOR OPTIMAL IMPACT; 3 - WHAT DO "REALLY GOOD" MANAGERS AND "REALLY GOOD" RESEARCHERS WANT OF ONE ANOTHER?; PART II: DATA COLLECTION; 4 - DEEP ENGAGEMENT WITH CONSUMER EXPERIENCE: Listening and Learning With Qualitative Data; 5 - QUESTIONNAIRE DESIGN AND SCALE DEVELOPMENT; 6 - RESPONSE BIASESIN MARKETING RESEARCH; 7 - ONLINE MARKETING RESEARCH
8 - ADVANCED TECHNIQUES AND TECHNOLOGIES IN ONLINE RESEARCH9 - SAMPLING AND WEIGHTING; 10 - DEALING WITH MISSING DATA IN SURVEYS AND DATABASES; PART III: ANALYSIS AND MODELING; 11 - BASIC DATA ANALYSIS; 12 - MARKETING DECISION SUPPORT MODELS: The Marketing Engineering Approach; 13 - USING REGRESSION TO ANSWER "WHAT IF"; 14 - ADVANCED REGRESSION MODELS; 15 - CONJOINT ANALYSIS: Understanding Consumer Decision Making; 16 - CONSTRUCTION DESIGNS FOR DISCRETE CHOICE EXPERIMENTS; 17 - STRUCTURAL EQUATION MODELING; 18 - CLUSTER ANALYSIS AND FACTOR ANALYSIS; 19 - LATENT STRUCTURE REGRESSION 20 - HIERARCHICAL BAYES MODELS21 - HAZARD/SURVIVAL MODELS IN MARKETING; 22 - AN INTRODUCTION TO DATA MINING; PART IV - CONCEPTUAL APPLICATIONS; 23 - AD TESTING; 24 - MODELING MARKETING MIX; 25 - A GUIDE TO THE DESIGN AND EXECUTION OF SEGMENTATION STUDIES; 26 - MEASURING BRAND EQUITY; 27 - CUSTOMER SATISFACTION RESEARCH; 28 - MEASURING CUSTOMER EQUITY AND CALCULATING MARKETING ROI; 29 - CUSTOMER LIFETIME VALUE; AUTHOR INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORS |
| Record Nr. | UNINA-9910778547403321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The handbook of marketing research [[electronic resource] ] : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens
| The handbook of marketing research [[electronic resource] ] : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2006 |
| Descrizione fisica | 1 online resource (xi, 705 p.) : ill., |
| Disciplina | 658.83 |
| Altri autori (Persone) |
GroverRajiv <1953->
VriensMarco |
| Soggetto topico | Marketing research |
| ISBN |
1-5063-1945-9
1-78268-999-0 1-4522-6153-9 1-4129-7338-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; INTRODUCTION: The Changing World of Marketing Research; PART I: FOUNDATIONAL DESIGN; 1 - TRUSTED ADVISER: How It Helps Lay the Foundations for Insights; 2 - STRUCTURING MARKET RESEARCH DEPARTMENTS AND PROCESSES FOR OPTIMAL IMPACT; 3 - WHAT DO "REALLY GOOD" MANAGERS AND "REALLY GOOD" RESEARCHERS WANT OF ONE ANOTHER?; PART II: DATA COLLECTION; 4 - DEEP ENGAGEMENT WITH CONSUMER EXPERIENCE: Listening and Learning With Qualitative Data; 5 - QUESTIONNAIRE DESIGN AND SCALE DEVELOPMENT; 6 - RESPONSE BIASESIN MARKETING RESEARCH; 7 - ONLINE MARKETING RESEARCH
8 - ADVANCED TECHNIQUES AND TECHNOLOGIES IN ONLINE RESEARCH9 - SAMPLING AND WEIGHTING; 10 - DEALING WITH MISSING DATA IN SURVEYS AND DATABASES; PART III: ANALYSIS AND MODELING; 11 - BASIC DATA ANALYSIS; 12 - MARKETING DECISION SUPPORT MODELS: The Marketing Engineering Approach; 13 - USING REGRESSION TO ANSWER "WHAT IF"; 14 - ADVANCED REGRESSION MODELS; 15 - CONJOINT ANALYSIS: Understanding Consumer Decision Making; 16 - CONSTRUCTION DESIGNS FOR DISCRETE CHOICE EXPERIMENTS; 17 - STRUCTURAL EQUATION MODELING; 18 - CLUSTER ANALYSIS AND FACTOR ANALYSIS; 19 - LATENT STRUCTURE REGRESSION 20 - HIERARCHICAL BAYES MODELS21 - HAZARD/SURVIVAL MODELS IN MARKETING; 22 - AN INTRODUCTION TO DATA MINING; PART IV - CONCEPTUAL APPLICATIONS; 23 - AD TESTING; 24 - MODELING MARKETING MIX; 25 - A GUIDE TO THE DESIGN AND EXECUTION OF SEGMENTATION STUDIES; 26 - MEASURING BRAND EQUITY; 27 - CUSTOMER SATISFACTION RESEARCH; 28 - MEASURING CUSTOMER EQUITY AND CALCULATING MARKETING ROI; 29 - CUSTOMER LIFETIME VALUE; AUTHOR INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORS |
| Record Nr. | UNINA-9910811467703321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of marketing scales [[electronic resource] ] : multi-item measures for marketing and consumer behavior research / / William O. Bearden, Richard G. Netemeyer
| Handbook of marketing scales [[electronic resource] ] : multi-item measures for marketing and consumer behavior research / / William O. Bearden, Richard G. Netemeyer |
| Autore | Bearden William O. <1945-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (xiv, 537 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | NetemeyerRichard G. <1956-> |
| Collana | Association for Consumer Research |
| Soggetto topico |
Marketing research
Consumer behavior - Research |
| ISBN |
1-322-41949-3
1-4522-6211-X 1-4129-8437-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Traits and individual difference variables -- Values -- Involvement, informaton processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues. |
| Record Nr. | UNINA-9910154647803321 |
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Bearden William O. <1945->
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| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
| Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws |
| Edizione | [3. ed] |
| Pubbl/distr/stampa | Thousand Oaks : SAGE, c2011 |
| Descrizione fisica | XIV, 603 p. ; 29 cm |
| Disciplina | 658.83 |
| Altri autori (Persone) |
Bearden, William O
Netemeyer, Richard G Haws, Kelly L |
| Soggetto topico |
Marketing research
Consumer behavior - Research |
| ISBN | 9781412980180 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001114429707536 |
| Thousand Oaks : SAGE, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Handbook of qualitative research methods in marketing / edited by Russell W. Belk
| Handbook of qualitative research methods in marketing / edited by Russell W. Belk |
| Pubbl/distr/stampa | Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006 |
| Descrizione fisica | xi, 595 p. ; 25 cm |
| Disciplina | 658.83 |
| Altri autori (Persone) | Belk, Russell W |
| Soggetto topico | Ricerche di mercato - Metodologia |
| ISBN | 9781845421007 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002093549707536 |
| Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Hybrid Value Creation [[electronic resource] /] / by Vivek K. Velamuri
| Hybrid Value Creation [[electronic resource] /] / by Vivek K. Velamuri |
| Autore | Velamuri Vivek K |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 658.83 |
| Collana | Markt- und Unternehmensentwicklung Markets and Organisations |
| Soggetto topico |
Market research
Market Research/Competitive Intelligence |
| ISBN | 3-8349-3961-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Systematic Literature Review -- Hybrid Value Creation -- Empirical Study -- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products -- The Cluster of Solutions. |
| Record Nr. | UNINA-9910438083403321 |
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Velamuri Vivek K
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Il comportamento del consumatore nella prospettiva del marketing / Michele Quintano
| Il comportamento del consumatore nella prospettiva del marketing / Michele Quintano |
| Autore | Quintano, Michele |
| Pubbl/distr/stampa | Napoli : Liguori, 2000 |
| Descrizione fisica | 87 p. : ill. ; 24 cm |
| Disciplina | 658.83 |
| Collana | Domini, Impresa e mercato |
| Soggetto non controllato |
Ricerche e analisi di mercato
ConsumatoriComportamento Consumo al dettaglio |
| ISBN | 88-207-3077-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNIPARTHENOPE-000002578 |
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Quintano, Michele
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| Napoli : Liguori, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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