Fare ricerca per conoscere il cliente : come scegliere e utilizzare le ricerche di mercato: definire gli obiettivi, decidere le metodologie, analizzare i risultati / Mario Figini ; presentazione di Flavio Sangalli |
Autore | Figini, Mario |
Pubbl/distr/stampa | Milano : Il Sole 24 ore, 1998 |
Descrizione fisica | VIII, [2], 107 p. : ill. ; 22 cm |
Disciplina | 658.83 |
Collana | Le guide per l'azienda |
Soggetto non controllato | Ricerche di mercato |
ISBN | 88-7187-927-9 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNIPARTHENOPE-000002841 |
Figini, Mario | ||
Milano : Il Sole 24 ore, 1998 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Parthenope | ||
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Fare ricerca per conoscere il cliente : come scegliere e utilizzare le ricerche di mercato : definire gli obiettivi, decidere le metodologie, analizzare i risultati / Mario Figini ; presentazione di Flavio Sangalli |
Autore | Figini, Mario |
Pubbl/distr/stampa | Milano, : Il sole-24 ore, 1998 |
Descrizione fisica | VIII, 107 p. ; 22 cm |
Disciplina | 658.83 |
Collana | Le guide per l'azienda |
Soggetto topico | Ricerche di mercato |
ISBN | 8871879279 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNICAS-TO00718363 |
Figini, Mario | ||
Milano, : Il sole-24 ore, 1998 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Cassino | ||
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Fare ricerca per conoscere il cliente : come scegliere e utilizzare le ricerche di mercato : definire gli obiettivi, decidere le metodologie, analizzare i risultati / Mario Figini ; presentazione di Flavio Sangalli |
Autore | Figini, Mario |
Pubbl/distr/stampa | Milano, : Il sole-24 ore, 1998 |
Descrizione fisica | VIII, 107 p. ; 22 cm |
Disciplina | 658.83 |
Collana | Le guide per l'azienda |
Soggetto topico | Ricerche di mercato |
ISBN | 8871879279 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNISANNIO-TO00718363 |
Figini, Mario | ||
Milano, : Il sole-24 ore, 1998 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. del Sannio | ||
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Finding New Ways to Engage and Satisfy Global Customers [[electronic resource] ] : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey |
Edizione | [1st ed. 2019.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
Descrizione fisica | 1 online resource (921 pages) |
Disciplina | 658.83 |
Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
Soggetto topico |
Motivation research (Marketing)
Customer relations—Management Internet marketing Consumer Behavior Customer Relationship Management Online Marketing/Social Media |
ISBN | 3-030-02568-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers’ Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract -- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract -- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract -- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract -- Chapter 9. Co-Production and Social Service Providers’ Performance - Parental Satisfaction with Childcare Markets: An Abstract -- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract -- Chapter 11. Advancing Mission-Based Metrics: An Abstract -- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract -- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions -- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract -- Chapter 15. IoT’s Consumer Acceptance: A New Perspective: An Abstract -- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract -- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account -- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract -- Chapter 19. Do Variety Seekers Rely on Information for Their Food Choice? – The Role of Type of Novelty of Food: An Abstract -- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers -- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract -- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract -- Chapter 23. Value Network Segmentation - A Three Factor Model -- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract -- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective -- Chapter 26. Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance: An Abstract -- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract -- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract -- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract -- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity: An Abstract -- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract -- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract -- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers’ Attitudes: An Abstract -- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract -- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract -- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract -- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract -- Chapter 38. The Role of Mindfulness in Consumers’ Experiences of Food Well-Being: An Abstract -- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract -- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract -- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract -- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract -- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation -- Chapter 46. Social Enterprise Legitimacy in a Hostile Market -- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract -- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract -- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract -- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem. -- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract -- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract -- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract -- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? -- Chapter 55. “The Others”: The Cultural and Consumer Profile of Expatriates: An Abstract -- Chapter 56. Influencing Customer Experience by Activating Relationship Norms -- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract -- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract -- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract -- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation -- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influence in-store buying decisions? An Abstract -- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract -- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract -- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model -- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract -- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract -- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract -- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract -- Chapter 69. Traditionscapes in Emerging Markets: An Abstract -- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract -- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis -- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences -- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract -- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract -- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract -- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract -- Chapter 78. Influences of User Experience on Consumer Perception: A Study on “Autonomous Driving” -- Chapter 79. Don’t Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment -- Chapter 80. Shopper’s Experience of Digital Mall Signage as Atmospheric Stimuli: An Abstract -- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses -- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City -- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract -- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract -- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract -- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers’ Attitude and Purchasing Intentions: An Abstract -- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An . |
Record Nr. | UNINA-9910337816503321 |
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Fondamenti di tecnica delle ricerche di mercato / Giorgio Marbach |
Autore | MARBACH, Giorgio |
Pubbl/distr/stampa | Roma : Bulzoni, 1972 |
Descrizione fisica | XIV, 276 p. ; 21 cm |
Disciplina | 658.83 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNISA-990002250280203316 |
MARBACH, Giorgio | ||
Roma : Bulzoni, 1972 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
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Formative Research in Social Marketing [[electronic resource] ] : Innovative Methods to Gain Consumer Insights / / edited by Krzysztof Kubacki, Sharyn Rundle-Thiele |
Edizione | [1st ed. 2017.] |
Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
Descrizione fisica | 1 online resource (viii, 290 pages) : colour illustrations |
Disciplina | 658.83 |
Soggetto topico |
Market research
Health promotion Market Research/Competitive Intelligence Health Promotion and Disease Prevention |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Chapter 1 What can formative research do for you? -- PART I Getting started: Looking backwards -- Chapter 2 Case study -- Chapter 3 Systematic literature review -- Chapter 4 Making sense of big data -- Chapter 5 Ethics in social marketing research -- PART II Quantitative methods: Looking forwards -- Chapter 6 Experimental methods -- Chapter 7 Eye tracking (neuromarketing) -- Chapter 8 Observational techniques -- Chapter 9 Visual observation techniques -- PART III Qualitative methods -- Chapter 10 Projective techniques -- Chapter 11 Consumer diaries -- Chapter 12 Videography and netnography -- Chapter 13 Action research -- Conclusions -- Chapter 14 The importance of formative research. |
Record Nr. | UNINA-9910254924103321 |
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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The fundamentals of scientific research : an introductory laboratory manual / / by Marcy A. Kelly, PhD ; with contributions from Pryce L. Haddix, PhD |
Autore | Kelly Marcy A. |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley Blackwell, , [2015] |
Descrizione fisica | 1 online resource (261 p.) |
Disciplina | 658.83 |
Soggetto topico | Research |
Soggetto genere / forma | Electronic books. |
ISBN |
1-118-86772-6
1-118-86788-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Table of Contents; Title page; Preface; Acknowledgments; About the Companion Website; Introduction; MODULE 1: Working with and Learning About Common Laboratory Techniques and Equipment; Exercise 1A: Using Common Laboratory Tools to Evaluate Measurements Pre-laboratory Thinking Questions; Directions; Exercise 1B: Using Common Laboratory Tools to Evaluate Measurements; Measurements Introduction; Let's Put This to Practice!; Working with Serological Pipettes and Micropipettes; Let's Put This to Practice!; Practice Pipetting Small Volumes
Exercise 1C: Using Common Laboratory Tools to Evaluate Measurements Post-laboratory Thinking Questions Directions; Exercise 2A: Using Microscopy to Evaluate Cell Size and Complexity Pre-laboratory Thinking Questions; Directions; Exercise 2B: Using Microscopy to Evaluate Cell Size and Complexity; Microscopy Introduction; Let's Put This to Practice!; Procedure: Steps Used When Viewing a Slide; Exercise 2C: Using Microscopy to Evaluate Cell Size and Complexity Post-laboratory Thinking Questions; Directions; Exercise 3A: The Bacterial Growth Curve Pre-laboratory Thinking Questions; Directions Exercise 3B: The Bacterial Growth Curve Introduction; Let's Put This to Practice!; Sample Problems for Graphing on Excel; Answer to Excel Sample Problems; Exercise 3C: The Bacterial Growth Curve Post-laboratory Thinking Questions; Directions; MODULE 2: Working with and Learning About Serratia marcescens in the Laboratory; Exercise 4A: Protein Concentration Versus Growth Stage Pre-laboratory Thinking Questions; Directions; Exercise 4B: Protein Concentration Versus Growth Stage; Introduction; Let's Put This to Practice!; Lysis Protocol; Lowry Assay Let's Put This to Practice!Exercise 6C: Formal Laboratory Report Describing the Conditions Affecting the Growth of and Prodigiosin Production by S. marcescens; Introduction; General Instructions; Exercise 7A: Biochemistry of Prodigiosin Production Pre-laboratory Thinking Questions; Directions; Exercise 7B: Biochemistry of Prodigiosin Production; Introduction; Let's Put This to Practice!; Exercise 7C:Biochemistry of Prodigiosin Production Post-laboratory Thinking Questions; Directions Exercise 8A: The Probability Basis for Mutation Rate Calculation: A Dice-Roll Exercise Pre-laboratory Thinking Questions |
Record Nr. | UNINA-9910460603803321 |
Kelly Marcy A. | ||
Hoboken, New Jersey : , : Wiley Blackwell, , [2015] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The fundamentals of scientific research : an introductory laboratory manual / / by Marcy A. Kelly, PhD ; with contributions from Pryce L. Haddix, PhD |
Autore | Kelly Marcy A. |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley Blackwell, , [2015] |
Descrizione fisica | 1 online resource (261 p.) |
Disciplina | 658.83 |
Soggetto topico | Research |
ISBN |
1-118-86772-6
1-118-86788-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Table of Contents; Title page; Preface; Acknowledgments; About the Companion Website; Introduction; MODULE 1: Working with and Learning About Common Laboratory Techniques and Equipment; Exercise 1A: Using Common Laboratory Tools to Evaluate Measurements Pre-laboratory Thinking Questions; Directions; Exercise 1B: Using Common Laboratory Tools to Evaluate Measurements; Measurements Introduction; Let's Put This to Practice!; Working with Serological Pipettes and Micropipettes; Let's Put This to Practice!; Practice Pipetting Small Volumes
Exercise 1C: Using Common Laboratory Tools to Evaluate Measurements Post-laboratory Thinking Questions Directions; Exercise 2A: Using Microscopy to Evaluate Cell Size and Complexity Pre-laboratory Thinking Questions; Directions; Exercise 2B: Using Microscopy to Evaluate Cell Size and Complexity; Microscopy Introduction; Let's Put This to Practice!; Procedure: Steps Used When Viewing a Slide; Exercise 2C: Using Microscopy to Evaluate Cell Size and Complexity Post-laboratory Thinking Questions; Directions; Exercise 3A: The Bacterial Growth Curve Pre-laboratory Thinking Questions; Directions Exercise 3B: The Bacterial Growth Curve Introduction; Let's Put This to Practice!; Sample Problems for Graphing on Excel; Answer to Excel Sample Problems; Exercise 3C: The Bacterial Growth Curve Post-laboratory Thinking Questions; Directions; MODULE 2: Working with and Learning About Serratia marcescens in the Laboratory; Exercise 4A: Protein Concentration Versus Growth Stage Pre-laboratory Thinking Questions; Directions; Exercise 4B: Protein Concentration Versus Growth Stage; Introduction; Let's Put This to Practice!; Lysis Protocol; Lowry Assay Let's Put This to Practice!Exercise 6C: Formal Laboratory Report Describing the Conditions Affecting the Growth of and Prodigiosin Production by S. marcescens; Introduction; General Instructions; Exercise 7A: Biochemistry of Prodigiosin Production Pre-laboratory Thinking Questions; Directions; Exercise 7B: Biochemistry of Prodigiosin Production; Introduction; Let's Put This to Practice!; Exercise 7C:Biochemistry of Prodigiosin Production Post-laboratory Thinking Questions; Directions Exercise 8A: The Probability Basis for Mutation Rate Calculation: A Dice-Roll Exercise Pre-laboratory Thinking Questions |
Record Nr. | UNINA-9910798082103321 |
Kelly Marcy A. | ||
Hoboken, New Jersey : , : Wiley Blackwell, , [2015] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The fundamentals of scientific research : an introductory laboratory manual / / by Marcy A. Kelly, PhD ; with contributions from Pryce L. Haddix, PhD |
Autore | Kelly Marcy A. |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley Blackwell, , [2015] |
Descrizione fisica | 1 online resource (261 p.) |
Disciplina | 658.83 |
Soggetto topico | Research |
ISBN |
1-118-86772-6
1-118-86788-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Table of Contents; Title page; Preface; Acknowledgments; About the Companion Website; Introduction; MODULE 1: Working with and Learning About Common Laboratory Techniques and Equipment; Exercise 1A: Using Common Laboratory Tools to Evaluate Measurements Pre-laboratory Thinking Questions; Directions; Exercise 1B: Using Common Laboratory Tools to Evaluate Measurements; Measurements Introduction; Let's Put This to Practice!; Working with Serological Pipettes and Micropipettes; Let's Put This to Practice!; Practice Pipetting Small Volumes
Exercise 1C: Using Common Laboratory Tools to Evaluate Measurements Post-laboratory Thinking Questions Directions; Exercise 2A: Using Microscopy to Evaluate Cell Size and Complexity Pre-laboratory Thinking Questions; Directions; Exercise 2B: Using Microscopy to Evaluate Cell Size and Complexity; Microscopy Introduction; Let's Put This to Practice!; Procedure: Steps Used When Viewing a Slide; Exercise 2C: Using Microscopy to Evaluate Cell Size and Complexity Post-laboratory Thinking Questions; Directions; Exercise 3A: The Bacterial Growth Curve Pre-laboratory Thinking Questions; Directions Exercise 3B: The Bacterial Growth Curve Introduction; Let's Put This to Practice!; Sample Problems for Graphing on Excel; Answer to Excel Sample Problems; Exercise 3C: The Bacterial Growth Curve Post-laboratory Thinking Questions; Directions; MODULE 2: Working with and Learning About Serratia marcescens in the Laboratory; Exercise 4A: Protein Concentration Versus Growth Stage Pre-laboratory Thinking Questions; Directions; Exercise 4B: Protein Concentration Versus Growth Stage; Introduction; Let's Put This to Practice!; Lysis Protocol; Lowry Assay Let's Put This to Practice!Exercise 6C: Formal Laboratory Report Describing the Conditions Affecting the Growth of and Prodigiosin Production by S. marcescens; Introduction; General Instructions; Exercise 7A: Biochemistry of Prodigiosin Production Pre-laboratory Thinking Questions; Directions; Exercise 7B: Biochemistry of Prodigiosin Production; Introduction; Let's Put This to Practice!; Exercise 7C:Biochemistry of Prodigiosin Production Post-laboratory Thinking Questions; Directions Exercise 8A: The Probability Basis for Mutation Rate Calculation: A Dice-Roll Exercise Pre-laboratory Thinking Questions |
Record Nr. | UNINA-9910820371803321 |
Kelly Marcy A. | ||
Hoboken, New Jersey : , : Wiley Blackwell, , [2015] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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The Great Facilitator [[electronic resource] ] : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research / / edited by Barry J. Babin, Marko Sarstedt |
Edizione | [1st ed. 2019.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
Descrizione fisica | 1 online resource (VIII, 212 p. 66 illus., 61 illus. in color.) |
Disciplina | 658.83 |
Soggetto topico |
Marketing
Management—Study and teaching Study skills Management Education Research Skills |
ISBN | 3-030-06031-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar. . |
Record Nr. | UNINA-9910337799803321 |
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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