Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos
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| Autore: |
Tsiptsis Konstantinos
|
| Titolo: |
Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos
|
| Pubblicazione: | Chichester, : Wiley, c2009 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (373 p.) |
| Disciplina: | 006.312 |
| 658.8/1202856312 | |
| Soggetto topico: | Data mining |
| Customer relations - Management - Data processing | |
| Classificazione: | QP 650 |
| Altri autori: |
ChorianopoulosAntonios
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX |
| Sommario/riassunto: | This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. |
| Titolo autorizzato: | Data mining techniques in CRM |
| ISBN: | 9786612491146 |
| 9781119965459 | |
| 1119965454 | |
| 9781282491144 | |
| 1282491148 | |
| 9780470685815 | |
| 0470685816 | |
| 9780470685822 | |
| 0470685824 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910139498803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |