02847nam 2200709Ia 450 991013949880332120200520144314.0978661249114697811199654591119965454978128249114412824911489780470685815047068581697804706858220470685824(CKB)2550000000006572(EBL)480440(SSID)ssj0000336502(PQKBManifestationID)11234060(PQKBTitleCode)TC0000336502(PQKBWorkID)10281758(PQKB)10384792(MiAaPQ)EBC480440(OCoLC)520990495(CaSebORM)9780470743973(OCoLC)957588828(OCoLC)ocn957588828(Perlego)1014399(EXLCZ)99255000000000657220090908d2009 uy 0engur|n|---|||||txtccrData mining techniques in CRM inside customer segmentation /Konstantinos Tsiptsis, Antonios Chorianopoulos1st editionChichester Wileyc20091 online resource (373 p.)Description based upon print version of record.9780470743973 0470743972 Includes bibliographical references and index.Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEXThis is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.Data miningCustomer relationsManagementData processingData mining.Customer relationsManagementData processing.006.312658.8/1202856312QP 650rvkTsiptsis Konstantinos522176Chorianopoulos Antonios522177MiAaPQMiAaPQMiAaPQBOOK9910139498803321Data mining techniques in CRM835537UNINA