LEADER 02847nam 2200709Ia 450 001 9910139498803321 005 20200520144314.0 010 $a9786612491146 010 $a9781119965459 010 $a1119965454 010 $a9781282491144 010 $a1282491148 010 $a9780470685815 010 $a0470685816 010 $a9780470685822 010 $a0470685824 035 $a(CKB)2550000000006572 035 $a(EBL)480440 035 $a(SSID)ssj0000336502 035 $a(PQKBManifestationID)11234060 035 $a(PQKBTitleCode)TC0000336502 035 $a(PQKBWorkID)10281758 035 $a(PQKB)10384792 035 $a(MiAaPQ)EBC480440 035 $a(OCoLC)520990495 035 $a(CaSebORM)9780470743973 035 $a(OCoLC)957588828 035 $a(OCoLC)ocn957588828 035 $a(Perlego)1014399 035 $a(EXLCZ)992550000000006572 100 $a20090908d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aData mining techniques in CRM $einside customer segmentation /$fKonstantinos Tsiptsis, Antonios Chorianopoulos 205 $a1st edition 210 $aChichester $cWiley$dc2009 215 $a1 online resource (373 p.) 300 $aDescription based upon print version of record. 311 08$a9780470743973 311 08$a0470743972 320 $aIncludes bibliographical references and index. 327 $aData Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX 330 $aThis is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. 606 $aData mining 606 $aCustomer relations$xManagement$xData processing 615 0$aData mining. 615 0$aCustomer relations$xManagement$xData processing. 676 $a006.312 676 $a658.8/1202856312 686 $aQP 650$2rvk 700 $aTsiptsis$b Konstantinos$0522176 701 $aChorianopoulos$b Antonios$0522177 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139498803321 996 $aData mining techniques in CRM$9835537 997 $aUNINA