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Record Nr. |
UNINA9910139498803321 |
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Autore |
Tsiptsis Konstantinos |
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Titolo |
Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos |
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Pubbl/distr/stampa |
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Chichester, : Wiley, c2009 |
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ISBN |
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9786612491146 |
9781119965459 |
1119965454 |
9781282491144 |
1282491148 |
9780470685815 |
0470685816 |
9780470685822 |
0470685824 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (373 p.) |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Data mining |
Customer relations - Management - Data processing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX |
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Sommario/riassunto |
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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of |
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