{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":27,"n_cols":5,"rows_kept":27,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[13,2,13,3],[14,2,14,3],[15,2,15,3],[16,2,16,3],[18,2,18,3],[20,2,20,3],[21,2,21,3],[25,2,25,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910139498803321"]
[null,null,"Autore",null,"Tsiptsis Konstantinos"]
[null,null,"Titolo",null,"Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, : Wiley, c2009"]
[null,null,"ISBN",null,"9786612491146"]
[{"$nulls":4},"9781119965459"]
[{"$nulls":4},"1119965454"]
[{"$nulls":4},"9781282491144"]
[{"$nulls":4},"1282491148"]
[{"$nulls":4},"9780470685815"]
[{"$nulls":4},"0470685816"]
[{"$nulls":4},"9780470685822"]
[{"$nulls":4},"0470685824"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (373 p.)"]
[null,null,"Classificazione",null,"QP 650"]
[null,null,"Disciplina",null,"006.312"]
[{"$nulls":4},"658.8/1202856312"]
[null,null,"Soggetti",null,"Data mining"]
[{"$nulls":4},"Customer relations - Management - Data processing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX"]
[null,null,null,"Sommario/riassunto","This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process."]