Digital state [[electronic resource] ] : how the Internet is changing everything / / written and edited by Simon Pont ; illustrations by Christopher Lockwood
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| Autore: |
Pont Simon
|
| Titolo: |
Digital state [[electronic resource] ] : how the Internet is changing everything / / written and edited by Simon Pont ; illustrations by Christopher Lockwood
|
| Pubblicazione: | London, : Kogan Page Ltd., 2013 |
| Descrizione fisica: | 1 online resource (256 p.) |
| Disciplina: | 303.48 |
| 303.4833 | |
| Soggetto topico: | Information technology - Economic aspects |
| Information technology - Social aspects | |
| Electronic commerce - Social aspects | |
| Internet marketing - Social aspects | |
| Internet - Social aspects | |
| Altri autori: |
LockwoodChristopher
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Contents; About Simon Pont; Prologue; Introduction; 1 Digital currents and invisible futures; 2 Utopia, dystopia. Discuss; 3 How the Digital State can cure modern marketing; 4 Thunk; 5 Teenage kicks; 6 Stories into action; 7 Everything changes, except me; 8 My Digital State; 9 'I've been expecting you'; 10 Digital dares us to dream; 11 A Newer Normal and Deeper Blue; 12 Resistance is pointless; 13 Digital through a human lens; 14 Escape the walled garden to the paradise beyond; 15 Such people in it; 16 How 'internets' invented us; Epilogue; Appendix; Contributors; Acknowledgements |
| Sommario/riassunto: | What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w |
| Titolo autorizzato: | Digital state |
| ISBN: | 0-7494-6886-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 996339127403316 |
| Lo trovi qui: | Univ. di Salerno |
| Opac: | Controlla la disponibilità qui |