Digital state [[electronic resource] ] : how the Internet is changing everything / / written and edited by Simon Pont ; illustrations by Christopher Lockwood

• Record Nr.: UNISA996339127403316
• Autore: Pont Simon
• Pubbl/distr/stampa: London, : Kogan Page Ltd., 2013
• ISBN: 0-7494-6886-6
• Descrizione fisica: 1 online resource (256 p.)
• Altri autori (Persone): LockwoodChristopher
• Disciplina: 303.48; 303.4833
• Soggetti: Information technology - Economic aspects; Information technology - Social aspects; Electronic commerce - Social aspects; Internet marketing - Social aspects; Internet - Social aspects
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di contenuto: Contents; About Simon Pont; Prologue; Introduction; 1 Digital currents and invisible futures; 2 Utopia, dystopia. Discuss; 3 How the Digital State can cure modern marketing; 4 Thunk; 5 Teenage kicks; 6 Stories into action; 7 Everything changes, except me; 8 My Digital State; 9 'I've been expecting you'; 10 Digital dares us to dream; 11 A Newer Normal and Deeper Blue; 12 Resistance is pointless; 13 Digital through a human lens; 14 Escape the walled garden to the paradise beyond; 15 Such people in it; 16 How 'internets' invented us; Epilogue; Appendix; Contributors; Acknowledgements
• Sommario/riassunto: What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings ; together Simon Pont and 13 thought-leaders drawn from the w