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[null,"1.","Record Nr.",null,"UNISA996339127403316"]
[null,null,"Autore",null,"Pont Simon"]
[null,null,"Titolo",null,"Digital state [[electronic resource] ] : how the Internet is changing everything / / written and edited by Simon Pont ; illustrations by Christopher Lockwood"]
[null,null,"Pubbl/distr/stampa",null,"London, : Kogan Page Ltd., 2013"]
[null,null,"ISBN",null,"0-7494-6886-6"]
[null,null,"Descrizione fisica",null,"1 online resource (256 p.)"]
[null,null,"Disciplina",null,"303.48"]
[{"$nulls":4},"303.4833"]
[null,null,"Soggetti",null,"Information technology - Economic aspects"]
[{"$nulls":4},"Information technology - Social aspects"]
[{"$nulls":4},"Electronic commerce - Social aspects"]
[{"$nulls":4},"Internet marketing - Social aspects"]
[{"$nulls":4},"Internet - Social aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Contents; About Simon Pont; Prologue; Introduction; 1 Digital currents and invisible futures; 2 Utopia, dystopia. Discuss; 3 How the Digital State can cure modern marketing; 4 Thunk; 5 Teenage kicks; 6 Stories into action; 7 Everything changes, except me; 8 My Digital State; 9 'I've been expecting you'; 10 Digital dares us to dream; 11 A Newer Normal and Deeper Blue; 12 Resistance is pointless; 13 Digital through a human lens; 14 Escape the walled garden to the paradise beyond; 15 Such people in it; 16 How 'internets' invented us; Epilogue; Appendix; Contributors; Acknowledgements"]
[null,null,null,"Sommario/riassunto","What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w"]