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101 0 $aeng
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200 10$aDigital state$b[electronic resource] $ehow the Internet is changing everything /$fwritten and edited by Simon Pont ; illustrations by Christopher Lockwood
210   $aLondon $cKogan Page Ltd.$d2013
215   $a1 online resource (256 p.)
300   $aDescription based upon print version of record.
311   $a0-7494-6885-8 
327   $aContents; About Simon Pont; Prologue; Introduction; 1 Digital currents and invisible futures; 2 Utopia, dystopia. Discuss; 3 How the Digital State can cure modern marketing; 4 Thunk; 5 Teenage kicks; 6 Stories into action; 7 Everything changes, except me; 8 My Digital State; 9 'I've been expecting you'; 10 Digital dares us to dream; 11 A Newer Normal and Deeper Blue; 12 Resistance is pointless; 13 Digital through a human lens; 14 Escape the walled garden to the paradise beyond; 15 Such people in it; 16 How 'internets' invented us; Epilogue; Appendix; Contributors; Acknowledgements
330   $aWhat is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w
606   $aInformation technology$xEconomic aspects
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606   $aInternet marketing$xSocial aspects
606   $aInternet$xSocial aspects
615  0$aInformation technology$xEconomic aspects.
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615  0$aInternet$xSocial aspects.
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