02834nam 2200505 a 450 99633912740331620170817191522.00-7494-6886-6(CKB)2670000000358772(EBL)1190433(OCoLC)851209996(MiAaPQ)EBC1190433(PPN)170607550(EXLCZ)99267000000035877220130304d2013 uy 0engur|n|---|||||Digital state[electronic resource] how the Internet is changing everything /written and edited by Simon Pont ; illustrations by Christopher LockwoodLondon Kogan Page Ltd.20131 online resource (256 p.)Description based upon print version of record.0-7494-6885-8 Contents; About Simon Pont; Prologue; Introduction; 1 Digital currents and invisible futures; 2 Utopia, dystopia. Discuss; 3 How the Digital State can cure modern marketing; 4 Thunk; 5 Teenage kicks; 6 Stories into action; 7 Everything changes, except me; 8 My Digital State; 9 'I've been expecting you'; 10 Digital dares us to dream; 11 A Newer Normal and Deeper Blue; 12 Resistance is pointless; 13 Digital through a human lens; 14 Escape the walled garden to the paradise beyond; 15 Such people in it; 16 How 'internets' invented us; Epilogue; Appendix; Contributors; AcknowledgementsWhat is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the wInformation technologyEconomic aspectsInformation technologySocial aspectsElectronic commerceSocial aspectsInternet marketingSocial aspectsInternetSocial aspectsInformation technologyEconomic aspects.Information technologySocial aspects.Electronic commerceSocial aspects.Internet marketingSocial aspects.InternetSocial aspects.303.48303.4833Pont Simon1019277Lockwood Christopher1019278MiAaPQMiAaPQMiAaPQBOOK996339127403316Digital state2401996UNISA