Design management case studies / / Robert Jerrard, David Hands, and Jack Ingram
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| Autore: |
Jerrard Bob.
|
| Titolo: |
Design management case studies / / Robert Jerrard, David Hands, and Jack Ingram
|
| Pubblicazione: | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica: | 1 online resource (251 p.) |
| Disciplina: | 658.5/75 |
| Soggetto topico: | Industrial design - Management |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
HandsDavid, Ph. D.
IngramJack <1959->
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates |
| Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index | |
| Sommario/riassunto: | This introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux. |
| Titolo autorizzato: | Design management case studies |
| ISBN: | 1-134-56843-6 |
| 9786610115907 | |
| 1-134-56844-4 | |
| 1-280-11590-4 | |
| 0-203-99452-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910449781603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |