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[null,"1.","Record Nr.",null,"UNINA9910449781603321"]
[null,null,"Autore",null,"Jerrard Bob."]
[null,null,"Titolo",null,"Design management case studies / / Robert Jerrard, David Hands, and Jack Ingram"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2002"]
[null,null,"ISBN",null,"1-134-56843-6"]
[{"$nulls":4},"9786610115907"]
[{"$nulls":4},"1-134-56844-4"]
[{"$nulls":4},"1-280-11590-4"]
[{"$nulls":4},"0-203-99452-3"]
[null,null,"Descrizione fisica",null,"1 online resource (251 p.)"]
[null,null,"Disciplina",null,"658.5/75"]
[null,null,"Soggetti",null,"Industrial design - Management"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates"]
[{"$nulls":4},"Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index"]
[null,null,null,"Sommario/riassunto","This introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux."]