|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910449781603321 |
|
|
Autore |
Jerrard Bob. |
|
|
Titolo |
Design management case studies / / Robert Jerrard, David Hands, and Jack Ingram |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London ; ; New York : , : Routledge, , 2002 |
|
|
|
|
|
|
|
ISBN |
|
1-134-56843-6 |
9786610115907 |
1-134-56844-4 |
1-280-11590-4 |
0-203-99452-3 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (251 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
HandsDavid, Ph. D. |
IngramJack <1959-> |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Industrial design - Management |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates |
Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux. |
|
|
|
|
|
|
|