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010   $a9786610115907
010   $a1-134-56844-4
010   $a1-280-11590-4
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035   $a(EBL)235149
035   $a(OCoLC)299570336
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035   $a(PQKBTitleCode)TC0000137230
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100   $a20180331d2002      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aDesign management case studies /$fRobert Jerrard, David Hands, and Jack Ingram
210  1$aLondon ;$aNew York :$cRoutledge,$d2002.
215   $a1 online resource (251 p.)
300   $aDescription based upon print version of record.
311   $a0-415-23379-8 
311   $a0-415-23378-X 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates
327   $aBranding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index
330   $aThis introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux.
606   $aIndustrial design$xManagement
608   $aElectronic books.
615  0$aIndustrial design$xManagement.
676   $a658.5/75
700   $aJerrard$b Bob.$0907234
701   $aHands$b David$cPh. D.$0907235
701   $aIngram$b Jack$f1959-$0907236
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910449781603321
996   $aDesign management case studies$92029672
997   $aUNINA