02745oam 2200649I 450 991044978160332120200520144314.01-134-56843-697866101159071-134-56844-41-280-11590-40-203-99452-310.4324/9780203994528 (CKB)1000000000002056(EBL)235149(OCoLC)299570336(SSID)ssj0000137230(PQKBManifestationID)11136126(PQKBTitleCode)TC0000137230(PQKBWorkID)10087714(PQKB)10509598(MiAaPQ)EBC235149(Au-PeEL)EBL235149(CaPaEBR)ebr5007463(CaONFJC)MIL11590(OCoLC)61386972(EXLCZ)99100000000000205620180331d2002 uy 0engur|n|---|||||txtccrDesign management case studies /Robert Jerrard, David Hands, and Jack IngramLondon ;New York :Routledge,2002.1 online resource (251 p.)Description based upon print version of record.0-415-23379-8 0-415-23378-X Includes bibliographical references and index.Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke AssociatesBranding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; IndexThis introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux.Industrial designManagementElectronic books.Industrial designManagement.658.5/75Jerrard Bob.907234Hands DavidPh. D.907235Ingram Jack1959-907236MiAaPQMiAaPQMiAaPQBOOK9910449781603321Design management case studies2029672UNINA