Consumer psychology [[electronic resource] /] / Cathrine V. Jansson-Boyd
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| Autore: |
Jansson-Boyd Cathrine V
|
| Titolo: |
Consumer psychology [[electronic resource] /] / Cathrine V. Jansson-Boyd
|
| Pubblicazione: | Maidenhead, : Open University Press, c2010 |
| Descrizione fisica: | 1 online resource (274 p.) |
| Disciplina: | 658.8342 |
| Soggetto topico: | Consumer behavior - Psychological aspects |
| Consumers - Psychology | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Front cover; Half title page; Title page; Copyright page; Contents; Preface; Acknowledgements; 1 Consumer Psychology: What it is and how it emerged; 2 Consumer memory and learning; 3 Perception and attention; 4 Identity and consumption; 5 The emotional consumer; 6 Attitudes; 7 Advertising psychology; 8 Motivational determinants of consumer behaviour; 9 Consumer decision-making and brand loyalty; 10 The Internet; 11 Children as consumers; 12 Consumption and happiness; 13 Consumers and the environment; References; Author index; Subject index; Back cover |
| Sommario/riassunto: | Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being. |
| Titolo autorizzato: | Consumer psychology |
| ISBN: | 1-283-33837-8 |
| 9786613338372 | |
| 0-335-23979-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910456319003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |