LEADER 02275nam  2200493Ia 450 
001 9910456319003321
005 20200520144314.0
010   $a1-283-33837-8
010   $a9786613338372
010   $a0-335-23979-X
035   $a(CKB)2550000000012310
035   $a(EBL)771418
035   $a(OCoLC)649913168
035   $a(MiAaPQ)EBC771418
035   $a(PPN)156739186
035   $a(Au-PeEL)EBL771418
035   $a(CaPaEBR)ebr10394842
035   $a(CaONFJC)MIL333837
035   $a(EXLCZ)992550000000012310
100   $a20090903d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
200 10$aConsumer psychology$b[electronic resource] /$fCathrine V. Jansson-Boyd
210   $aMaidenhead $cOpen University Press$dc2010
215   $a1 online resource (274 p.)
300   $aDescription based upon print version of record.
311   $a0-335-22928-X 
320   $aIncludes bibliographical references and index.
327   $aFront cover; Half title page; Title page; Copyright page; Contents; Preface; Acknowledgements; 1 Consumer Psychology: What it is and how it emerged; 2 Consumer memory and learning; 3 Perception and attention; 4 Identity and consumption; 5 The emotional consumer; 6 Attitudes; 7 Advertising psychology; 8 Motivational determinants of consumer behaviour; 9 Consumer decision-making and brand loyalty; 10 The Internet; 11 Children as consumers; 12 Consumption and happiness; 13 Consumers and the environment; References; Author index; Subject index; Back cover
330   $aPsychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
606   $aConsumer behavior$xPsychological aspects
606   $aConsumers$xPsychology
608   $aElectronic books.
615  0$aConsumer behavior$xPsychological aspects.
615  0$aConsumers$xPsychology.
676   $a658.8342
700   $aJansson-Boyd$b Cathrine V$0861339
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910456319003321
996   $aConsumer psychology$91922382
997   $aUNINA