02275nam 2200493Ia 450 991045631900332120200520144314.01-283-33837-897866133383720-335-23979-X(CKB)2550000000012310(EBL)771418(OCoLC)649913168(MiAaPQ)EBC771418(PPN)156739186(Au-PeEL)EBL771418(CaPaEBR)ebr10394842(CaONFJC)MIL333837(EXLCZ)99255000000001231020090903d2010 uy 0engur|n|---|||||Consumer psychology[electronic resource] /Cathrine V. Jansson-BoydMaidenhead Open University Pressc20101 online resource (274 p.)Description based upon print version of record.0-335-22928-X Includes bibliographical references and index.Front cover; Half title page; Title page; Copyright page; Contents; Preface; Acknowledgements; 1 Consumer Psychology: What it is and how it emerged; 2 Consumer memory and learning; 3 Perception and attention; 4 Identity and consumption; 5 The emotional consumer; 6 Attitudes; 7 Advertising psychology; 8 Motivational determinants of consumer behaviour; 9 Consumer decision-making and brand loyalty; 10 The Internet; 11 Children as consumers; 12 Consumption and happiness; 13 Consumers and the environment; References; Author index; Subject index; Back coverPsychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.Consumer behaviorPsychological aspectsConsumersPsychologyElectronic books.Consumer behaviorPsychological aspects.ConsumersPsychology.658.8342Jansson-Boyd Cathrine V861339MiAaPQMiAaPQMiAaPQBOOK9910456319003321Consumer psychology1922382UNINA