Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / / by François Habryn

• Autore: Habryn François
• Pubblicazione: KIT Scientific Publishing, 2012; Karlsruhe : , : KIT Scientific Publishing, , 2012
• Descrizione fisica: 1 online resource (356 pages) : illustrations
• Soggetto topico: Customer intimacy; Business analytics; Social networks
• Soggetto non controllato: Services; Social Networks; Business Analytics; Customer Intimacy; Strategy
• Nota di bibliografia: Includes bibliographical references.
• Sommario/riassunto: The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
• Altri titoli varianti: Customer intimacy analytics
• Titolo autorizzato: Customer intimacy analytics
• ISBN: 1000028159
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910137091603321
• Lo trovi qui: Univ. Federico II