02028nam 2200469 450 991013709160332120230621140047.01000028159(CKB)3710000000824817(oapen)https://directory.doabooks.org/handle/20.500.12854/44459(EXLCZ)99371000000082481720160822c2012uuuu uu |engurmn|---annantxtrdacontentcrdamediacrrdacarrierCustomer intimacy analytics leveraging operational data to assess customer knowledge and relationships and to measure their business impact /by François HabrynKIT Scientific Publishing2012Karlsruhe :KIT Scientific Publishing,20121 online resource (356 pages)illustrationsPrint version: 9783866448483 Includes bibliographical references.The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.Customer intimacy analyticsCustomer intimacy Business analyticsSocial networksServicesSocial NetworksBusiness AnalyticsCustomer IntimacyStrategyCustomer intimacy .Business analytics.Social networks.Habryn François963728UkMaJRUBOOK9910137091603321Customer intimacy analytics2185403UNINA