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1. |
Record Nr. |
UNINA9910137091603321 |
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Autore |
Habryn François |
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Titolo |
Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / / by François Habryn |
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Pubbl/distr/stampa |
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KIT Scientific Publishing, 2012 |
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Karlsruhe : , : KIT Scientific Publishing, , 2012 |
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ISBN |
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Descrizione fisica |
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1 online resource (356 pages) : illustrations |
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Soggetti |
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Customer intimacy |
Business analytics |
Social networks |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references. |
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Sommario/riassunto |
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The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. |
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2. |
Record Nr. |
UNINA9910255066803321 |
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Autore |
Fimi Dimitra |
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Titolo |
Celtic Myth in Contemporary Children’s Fantasy : Idealization, Identity, Ideology / / by Dimitra Fimi |
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Pubbl/distr/stampa |
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London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
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ISBN |
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Edizione |
[1st ed. 2017.] |
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Descrizione fisica |
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1 online resource (XIII, 305 p. 11 illus.) |
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Collana |
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Critical Approaches to Children's Literature, , 2753-0833 |
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Disciplina |
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Soggetti |
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Children's literature |
Literature, Modern - 20th century |
Literature, Modern - 21st century |
Literature - History and criticism |
Children's Literature |
Contemporary Literature |
Literary History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1.Introduction -- Part I. Irish Myth -- 2. Otherworldly Ireland -- 3. Celticity and the Irish Diaspora -- Part II. Welsh Myth -- 4. Lloyd Alexander’s 'The Chronicles of Prydain' -- 5. Welsh Heritage for Teenagers -- 6. Susan Cooper and the Arthur of the Welsh -- 7. Conclusion -- Bibliography -- Index. |
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Sommario/riassunto |
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This book examines the creative uses of “Celtic” myth in contemporary fantasy written for children or young adults from the 1960s to the 2000s. Its scope ranges from classic children’s fantasies such as Lloyd Alexander’s The Chronicles of Prydain and Alan Garner’s The Owl Service, to some of the most recent, award-winning fantasy authors of the last decade, such as Kate Thompson (The New Policeman) and Catherine Fisher (Darkhenge). The book focuses on the ways these fantasy works have appropriated and adapted Irish and Welsh medieval literature in order to highlight different perceptions of “Celticity.” The term “Celtic” itself is interrogated in light of recent debates in Celtic |
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studies, in order to explore a fictional representation of a national past that is often romanticized and political. |
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